BA 497 Shannon Miles, John Daly & Chris Browning.

Slides:

Advertisements

Similar presentations

Week 11 Global Impact of e-Commerce on Society

Advertisements

Section Outline 1 of 6 Our Economy and You Section 2: Spending and Saving I.Making Spending Decisions II.Making Saving Decisions III.Insurance Section.

YUMMY BREAKFAST FUNNY. How they did it. William K. Kellogg and Dr. John Harvey Kellogg. They boiled wheat and then forgot about it. When they got back.

PROMOTION Esther Lee. Definition of Promotion Promotion is marketing communication. The communication aims to inform, influence and persuade customers.

Will and John Will Keith and John Harvery Kellogg were trying to create a healthy substitute for bread in 1894 and they created cereal. They believed.

Business Competition Learning Objectives: To learn: What is meant by business competition How a business competes How a business targets its customers.

Demand. The Market for the IPad Part 1: Complementary Products.

Teens 2 lesson four shopping wisely. terms you should know Comparison Shopping Brand Name Generic Brand Discount Store Thrift Store Teens 2 – Lesson 4.

It’s crunch time! Select the correct answer to the cereal-related questions.

Setting and Allocating the Budget. Setting the Budget How much is enough? –We don’t know for sure How much is need to achieve goals? –Depends on goals.

Warm Up Problem of the Day Lesson Presentation Lesson Quizzes.

Apply Legal Requirements & Manage Small Business Finances Lesson 14 Cert IV - M. S. Martin May 2012.

ADVERTISE THIS! Our Product Name: Price: Where to buy it: How to use it and good points:

© Food – a fact of life 2009 The Consumer Market Extension/Foundation DRAFT ONLY.

The department which links the company with customer tastes, wants and needs. It develops the Marketing Mix.

 Demand- the desire to own something AND the ability to pay for it.  The Law of Demand PRICE GOES UP DEMAND GOES DOWN AND…. As price goes down, you.

Kellogg’s Founded by Will Keith Kellogg in Battle Creek, Michigan, in 1906 Has manufacturing plants in 18 countries Sells in more than 180 countries Offers.

Lecture 4. Companies have risk Manufacturing Risk - variable costs Financial Risk - Interest rate changes Goal - Eliminate risk HOW? Hedging & Futures.

Quackery Lesson (Consumer Health Unit) TSWBAT to analyze if an ad is quackery or not while selling a consumer health product. TSWBAT differentiate.

WEB DESIGN Dario Smagata

Marketing in Today’s World

By: Mychal Harris and Kelley Morse.  Top 8 media outlets are web based.  People are getting most of their information from online media.  Marketers.

An Entrepreneur is a person who builds businesses that make money.

Lucky # Slevin Abby Schaller Dan Smith Jared Simon Jennifer Sherman.

SPECIAL THANKS TO OUR SPONSORS presented by the American Marketing Association, Boston Chapter How to Build a Killer Social Network.

Busines Exploration JEOPARDY! Get ready to play… Ms. Rabin 2007.

 Pick an invention we talked about last week, and describe how it has an impact on your life today.

Marketing in Today’s World Learning Objectives: Identify the four elements that make up the marketing mix Define the life cycle of a product Discuss the.

Collaborative Consumer Relationship Management Building Differentiation through Mass Customization / Relationship Marketing.

AGRICULTURE FARMERS USE THE LAND WISELY AND TREAT THE EARTH WITH RESPECT.

Market Segmentation: Art or Science? Zeenat Jabbar THE IBC STRATEGY: PART III.

What’s in your bowl? PlanCollectProcessDiscuss. CollectProcessDiscuss Types of cereal What’s in your bowl? Plan Rice WheatOats Corn How many breakfasts.

Choose a category. You will be given the answer. You must give the correct question. Click to begin.

Being a Health Literate Consumer (3:04) Click here to launch video Click here to download print activity.

Promotion= Communication techniques aimed at informing, influencing, and persuading customers to buy or use a particular item. this involves communication.

Consumer Education JEOPARDY! Get ready to play… Consumer Education JEOPARDY! 1.The room will be divided into two groups or teams. 2.Each side will take.

Practice with Word Problems

Advertising/Health Fraud Lesson 2 (Consumer Health Unit) TSWBAT to define health fraud and quackery. TSWBAT differentiate between different advertising.

Marketing and Public Relations 2007 Distributors Conference 19 th – 21 st April 2007.

Building a brand in order to sustain its life cycle.

Reading 1.How does the language used in ads differ from ordinary language? 2. How do companies choose names for their products? 3. Why do people need.

Examples: Brand Building through Social Media. Kitchen Equipment Company & YouTube ~200M video views ~400K channel subscribers 700% increase in Sales.

Kellogg’s Cornflakes Scott fransham – this is the kind of image they used to sell products 100 years ago. The colours are quite pale.

Article: No one knows better than Mom, right? Source: John Koten “You aren’t paranoid if you feel someone eyes you constantly.”

Powerful List Building and Lead Generation System.

Product Trial The way a business persuades customer to try a new product or service. Can also build brand loyalty and repeat purchase.

GCSE Business Studies. Lesson Objectives £To describe what being part of a franchise involves (using franchisor and franchisee). ££To analyse two advantages.

Product Project BY: NICOLE RANGEL, YIWEN ZHANG, AND OLGA PEDROZA.

Supplier Image A component of AASA’s mission is to promote and enhance supplier image Marketing Executives Council formed in 2006 with this as the primary.

Rationing. What was rationing? Rationing was a system that provided everyone with the same amount of scarce goods. Rationing was a system that provided.

Marketing Is All Around Us

E-commerce. Session Objectives Focus E-tailing Growth Industry Trends Current Status of E-tailing A Walk Through the Store How to Make Money What’s Next?

Movie Piracy  Illegal copying of movies for personal or commercial use.  New epidemic that is affecting the film industry financially on a global level.

Money Quiz!!!!. Write the question number and the answer in your maths book. How much money is shown? 1.

Money Quiz!!!!. Write the question number and the answer in your maths book. How much money is shown? 1.

Corn Flakes By: Ashley Chacon and Alexandra Stewart.

CHAPTER 8: SECTION 3 A Monopolistic Competitive Market Characteristics of a Monopolistic Competitive Market A monopolistic competitive market has the following.

Objectives  Identify the four stages of the product life cycle  Describe product positioning techniques.

Propaganda in Print EQ: What is propaganda and what are five propaganda techniques? SPI: Identify examples of persuasive devices.

Busines Exploration JEOPARDY! Get ready to play… Mrs. Largo 2011.

The Times 100 Business Case Studies Edition 15 New products from market research Kellogg’s.

Types of Websites.

Barbara Scupholm, Crystal Messing, Kourtney Koch, Selena Nareski

4.2 Energy Flow in Ecosystems

PROMOTION BMI – Marketing Mix.

What is Product Planning?

Levels of Organisation. YouTube Video – Levels of Organisation

Group Project Warren Selby Nuwan Waas Volkan Dogan

1. Use the model to write an equation.

Presentation transcript:

BA 497 Shannon Miles, John Daly & Chris Browning

 Loss of Revenue: Brand infringement in U.K. has reduced sales revenue on Corn Flakes  Knockoffs: Corn Flakes are easily replicated by competing brands, so Kellogg’s is using lasers to differentiate their product  Test trials: Kellogg’s is testing the laser system and if successful, will also brand Frosties, Special K, Crunchy Nut and Bran Flakes with the laser

 Corn Flakes are a popular product for imitators  Easy to Imitate  Kellogg’s wants to remind their consumers that they make the original Corn Flakes!

 “We want shoppers to be under absolutely no illusion that Kellogg's does not make cereal for anyone else. We're constantly looking at new ways to reaffirm this, and giving our golden flakes of corn an official stamp of approval could be the answer." -Helen Lyons, lead Kellogg’s food technologist

 Is this a complete waste of time, money, resources…?  Do consumers care where their flakes come from?  If you eat Corn Flakes, do you buy only Kellogg’s Corn Flakes?

 Why is Kellogg’s U.K. branding Corn Flakes?  Is Michael Phelps still sponsored by Kellogg’s?  How many times has Elton shown YouTube videos today?

Hall, Emma Kellogg Fights Corn Flakes Knockoffs in the U.K. -- with Lasers. Advertising Age, 14 Oct Web. 16 Oct