© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Chapter One Exploring the World of Business and Economics 1 | 1

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives 1.Discuss what you must do to be successful in the world of business 2.Define business and identify potential risks and rewards 3.Define economics and describe two types of economic systems: capitalism and command economy 4.Identify the ways to measure economic performance 5.Outline the four types of competition 6.Summarize the factors that affect the business environment and the challenges that American businesses will encounter in the future 1 | 2

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Tips for Studying Business 1. Prepare before you go to class 2. Read the chapter 3. Underline or highlight important concepts 4. Take notes 5. Apply the concepts 6. Practice critical thinking 7. Prepare for exams These study outlines will help 1 | 3

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Key Terms and Ideas  Define Free Enterprise  Know the definition of Business Understand why studying business is important  What are the four resources that businesses combine in order to be successful?  Know the difference between Manufacturing Businesses and Service Businesses  What are Marketing Intermediaries and why are they important? 1 | 4

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Satisfying Needs  Why do people buy goods and services?  What must businesses understand about customer needs to help them be successful? 1 | 5

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Sales Revenue and Profit  What is Profit? How is it calculated?  Know the purposes of profit  Who/What are Stakeholders? Know the difference between primary and secondary stakeholders 1 | 6

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Types of Economic Systems  Be able to define and explain Economics Microeconomics Macroeconomics Economy Factors of Product Entrepreneur 1 | 7

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Differences in Economic Systems  List and define principle characteristics of the major economic systems  How do these systems differ?  What are the four basic economic questions that economic systems seek to address? 1 | 8

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Capitalism  How is Capitalism defined?  What does Adam Smith’s laissez-faire capitalism have to do with modern capitalism?  What are the basic assumptions and principal tenets of Smith’s laissez-faire capitalism? 1 | 9

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Capitalism (cont’d)  What are distinguishing characteristics of capitalism in the United States?  What role do the following groups play in a U.S.- style capitalist system? Households Businesses Governments 1 | 10

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Types of Economic Systems  Define Command Economies What are the two major command economies? What are their key characteristics? How do the two command economies differ? 1 | 11

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Measuring Economic Performance  Define Productivity  What are major economic indicators of productivity? How are they calculated? What do they tell us about the economy? 1 | 12

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Economic Performance: Key Terms  Be able to define and explain the significance of Gross Domestic Product (GDP) Inflation Deflation Unemployment Rate Consumer Price Index (CPI) Producer Price Index (PPI) 1 | 13

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Evaluating a Nation’s Economic Health  Why is it important to occasionally evaluate a nation’s economic health?  Be able to define the following terms and explain what they tell us about economic health Balance of Trade Bank Credit Corporate Profits Inflation Rate National Income New Housing Starts Prime Interest Rate 1 | 14

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Business Cycle  What is The Business Cycle?  Define Recession and Depression  What are Monetary Policies? What role does the Federal Reserve play in the United States’ monetary policies?  Be able to define Fiscal Policy Federal Deficit National Debt 1 | 15

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Types of Competition  What is Competition? Know the different types of competition  Be able to define Perfect (or Pure) Competition -Supply -Demand -Equilibrium (Market) Price -Where does the equilibrium price occur on the supply and demand curves? Monopolistic Competition -What can firms do to gain a competitive advantage in a monopolistic competition situation? 1 | 16

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Types of Competition (cont’d)  Define and identify key characteristics of the following types of competition Oligopoly Monopoly -Know the difference between -Natural Monopoly and -Legal (Limited) Monopoly 1 | 17

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. American Business Today  What is a Standard of Living? How is it measured?  Know the basic stages of business development in the United States  Explain the differences between the four stages of early business development Barter system Domestic system Factory system Specialization 1 | 18

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. American Business Today (cont’d)  Know the key characteristics of business development in the 1900s How did industries change? Major economic events that shaped business development and economic policy. Changes in the late 20 th century and early 21 st century that altered standards of living and consumption patterns. What is E-business and how has it changed businesses? 1 | 19

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. American Business Today (cont’d)  What are the defining issues and innovations of the 21 st century so far? The role played by technology Service businesses  Why are many pessimistic about the U.S.’s future economic prosperity?  Be able to discuss the Current Business Environment 1 | 20

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. The Challenges Ahead  There are many challenges for business ahead  Be able to discuss some of the challenges outlined in the textbook Economic stability Jobs for the unemployed Regulation of the financial and banking industries Reducing the national debt while stimulating business growth Maintaining U.S. competitiveness in a globalized business environment Conserving natural resources and the natural environment Changing demographics Cultural diversity Terrorism and extremism 1 | 21