Solomon Galindo Lily Lin Katherine Yuen. B ACKGROUND Co-founded in 1937 by Jack Green and Joe Lewis and is headquartered in Mayfield Village, Ohio Progressive.

Slides:

Advertisements

Similar presentations

Promotion Means Effective Communications Marketing Chapter 15.

Advertisements

State Farm By: Daryn Palmer & Kaylyn Bloom “Get to a better state” ad campaign.

■ Google’s Ad Distribution Network ■ Primary Benefits of AdWords ■ Online Advertising Stats and Trends ■ Appendix: Basic AdWords Features ■ Introduction.

An Introduction to Integrated Marketing Communications

Do you think this site violates anyone’s privacy? Why or Why Not? No we do not think it violates anyone's privacy since it shows nothing more than if.

Copyright © 2015 McGraw-Hill Education. All rights reserved

17 Designing and Integrating Marketing Communications 1.

17 Designing and Integrating Marketing Communications 1.

© 2006 Pearson Education Canada Inc Canadian Advertising in Action Chapter 12 Internet Communications.

How Media Works: Advertising and the Purchase Funnel for Department/Discount Store Advertising A Yankelovich Study for the Television Bureau of Advertising.

Investment Decision Making. Investment In the past personal stock brokers were a persons main source of information on when to buy and sell stock. With.

How Media Works: Advertising and the Purchase Funnel for Commercial Website Advertising A Yankelovich Study for the Television Bureau of Advertising.

Health: › PepsiCo’s advertisement campaigns take advantages of teenagers and encourage them to buy and consume products that are harmful to their health.

© 2006 Pearson Education Canada Inc. 9.1 Canadian Advertising in Action Chapter 9 Broadcast Media: Television and Radio.

Importance of Marketing

Promotion. Objectives: Promotion strategy options Define promotion and its role in marketing.

Direct and Online Marketing: The New Marketing Model

Advanced Marketing The Promotional Mix. Promotion Defined Any form of communication used to inform & persuade consumers to buy products or services.

Virtual Business Sports Media Planning. Promotion All activities used to inform & persuade consumers to buy products & services.

How Media Works: Advertising and the Purchase Funnel for Travel/Travel Website Advertising A Yankelovich Study for the Television Bureau of Advertising.

PROMOTION AND PROMOTIONAL MIX Review for Advanced Marketing.

FSBD is excited to share our services with you! Thank you for taking this opportunity to get to know us better.

Personal Selling © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

UNIT 4 – MARKETING Unit 4.04 Plan Promotion. Any form of communication used to inform, persuade, or remind  It’s everywhere!  Influences knowledge,

Marketing in Today’s World

Presents: Executing The Right Digital Strategy For Your Business.

Independent Insurance Agents of Iowa AGENCY TV AD CAMPAIGN FALL 2011 Ads to run from October 24, 2011-January 22, 2012 T.V COMMERCIALS FOR YOUR AGENCY!

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc Elements of the Internet World Wide Web World.

Marketing Communications & Direct Marketing Chapter 16.

PROMOTION AND PROMOTIONAL MIX

Personal Selling © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

How Media Works: Advertising and the Purchase Funnel For the Financial Services Category 1 A Yankelovich Study for the Television Bureau of Advertising.

Target relevant customers. Remarketing with Google Remarketing with Google. Target customers who have already shown an interest in your business.

Copyright © Houghton Mifflin Company. All rights reserved. 18–1 What Is Personal Selling? Personal Selling –Paid personal communication that informs customers.

UNIT 3 – MARKETING Unit 3.04 Plan Promotion. Any form of communication used to inform, persuade, or remind  It’s everywhere!  Influences knowledge,

Copyright © 2005 by South-Western, a division of Thomson Learning, Inc. All rights reserved. 1-1 Chapter Promotion and Pricing Strategies Marketing.

Technology and Innovation in Travel Insurance – A Guide to Best Practice Author: Jack Harris.

How Media Works: Advertising and the Purchase Funnel For Auto and Life Insurance 1 A Yankelovich Study for the Television Bureau of Advertising.

PROMOTION The communication of information about goods, services, images, and/or ideas to influence purchase behavior.

MARKETING COMMUNICATION

Managing Integrated Marketing Communications (IMC) Relationship Building: DM, Personal Selling and Sales Promotion Lecture 20.

1 Marketing Communications. 2 Promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence.

Confidential—For Internal Use Only Millennial & InVEST Survey Analysis November 2015.

“Promotion” Roles of Promotion Communication Process Promotional Mix Promotional Planning Unit 6.

PowerPoint Commercials Your Name Date Class Period.

Chapter 19 - What is Promotion? What is Promotion?

P ROMOTIONAL M IX. What is Promotion? Promotion- any form of communication a business uses to inform, persuade, or remind people about its products Promotional.

LECTURE 8 Promotion. It is no longer enough for a business to have great products. Customers need to know about a great product and be persuaded to buy.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 8.

Chapter 19 - What is Promotion? What is Promotion?

November 12,  Encompasses both television and radio  By the age of 66, the average person spends nearly 10 years watching two million television.

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

SECTION 1.2 REVIEW - click twice to continue - LESSON 1.3 Fundamentals of Marketing.

5.04 Demonstrate the use of technology in promotion.

Sports Promotion. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions involve.

IMC Communication Tools

Promotion and the Promotional Mix. What is promotion? Promotion is one of the four P’s of the Marketing Mix Promotion is persuasive communication to inform.

Promotion and the Promotional Mix. What is promotion? Promotion is one of the four P’s of the Marketing Mix Promotion is persuasive communication to inform.

15 Designing and Managing Integrated Marketing Communications

Promotion considerations

MARKETING Plan Promotion

17 Designing and Integrating Marketing Communications

Chapter 19 advertising Section 19.1 Advertising Media Section 19.2

DO NOW On the internet research how Oprah Winfrey made million of dollars in one day. How did this happen? Why did it happen?

17 Designing and Integrating Marketing Communications

Chapter 3 Your Purchasing Power

PRESENTATION INSTRUCTIONS PRIOR TO PRESENTING, YOU WILL NEED TO CUSTOMIZE THIS PRESENTATION. FIRST SAVE THIS POWERPOINT DOCUMENT TO YOUR COMPUTER AS THE.

Only 3 out of 10 Likely Buyers Searched Online to Obtain the Website Address of the Auto Manufacturer Website They Visited How did you first learn the.

Presentation transcript:

Solomon Galindo Lily Lin Katherine Yuen

B ACKGROUND Co-founded in 1937 by Jack Green and Joe Lewis and is headquartered in Mayfield Village, Ohio Progressive is one of the largest auto insurers in the United States Offers its services through the Internet or by phone and through independent insurance agents

M ARKETING C AMPAIGN Flo, a fictional cashier on TV commercials where all the customers decide to buy Progressive policies Start Date: January 2008 Recently signed to do 12 more ads

H ELP F LO Helpflo.com Contest to compete for a chance to appear in a national ad for progressive with Flo News Report

C AMPAIGN E FFECTIVENESS Since the introduction, the percentage of quotes completed on the website has risen as much as 130% Between January 2008 and November 2009 Brand awareness increased 5% Brand consideration rose 23% Brand impression rose by 18%

R ELATING TO C LASS Personal Selling Advantages: Two-way interaction with prospect Seller involved in purchase decision Message can be tailored to recipient Personal Selling Disadvantages: Messages may be inconsistent Personal Selling vs. Advertising

S OURCES “Help Flo” Campaign /09/progressives_flo_takes_on_geik.html