 Age: 47  Residence: Seattle, WA  Citizenship: United States  Marital Status: Married  Children: 4  Jeff Bezos worth 12.3 billion dollars, #43 on Forbes list.

 The founder and CEO of Amazon.com.  Amazon.com is a multination electronic commerce company and is America’s largest online retailer.  Launched Kindle digital book reader 2007

 It was in High school when Jeff Bezos passion for computers emerged.  The valedictorian chose to attend Princeton University to continue on with his study of computers.  He graduated with a degree in computer science and electrical engineering.

 After graduating Bezos got employed on Wall Street. It was here where he started to involved with finance.  Bezos first job was with Fitel, a company fabricating a network for international trade.  Later Bezos was employed by Bankers Trust and eventually was given the title as vice president.  Bezos then moved to D.E Shaw and captured the role vice president role once again.

 In 1994 there was no sign of internet commerce.  Bezos observation of the increase of use of the internet by 2,300 percent a year at this time made Bezos start thinking about the possible opportunities.  His research led to his findings that the market for online mail book catalogue did not yet existed.  His mission was to create a internet location where people could see the available stock of books and place orders directly.

 Jeff left his secure position on Wall Street and moved to Seattle with his wife, Mackenzie.  On July 16, 1995, Amazon.com went public and it was run from his two bedroom house.  In the first 30 days, Amazon sold books to all 50 states and in 50 countries.  By September Bezos website sales were $20,000 a week.

 Bezos and his co-workers invented order verification,customer reviews and one-click shopping.  Amazon went public in 1997, and two years later its stock value was double its two highest competitors value combined.  Bezos parents invested $300, 000 into the company’s stock and by 2000 they were billionaires.

 Jeff took the expression go big or go home to his company.  Bezos wanted to expand his store to “Earth’s biggest earth store” to “Earth’s biggest anything store.“  People criticized Bezos saying that he was going to big to fast.  Bezos made business history by expansion.  Jeff’s website started selling electronics, toys, movies and more.  In 2002 the company expanded even more adding clothing sales to their website.

 By 2003 Amazon launched A9, a new division put out to developed a commercial search engine that focuses on e-commerce websites.  They also offered 3000 different brand names from their online sporting goods store.  Bezos founded an aerospace company called Blue Orgin in The company was set out to develop new technology for spaceflight.

 In 2007, Bezos brought a handheld electronic book called Kindle.  Kindle uses “E Ink” technology to render text like a print like visual.  Font size is adjustable  Wireless Internet connectivity allowing online purchasing of books.  Books are cheap ranging from $2-$9.99.  Costs approximately $360.

 Kindle dominated 95% of the U.S market for forms of electronic books until in 2010 when Apple released the iPad.  Kindles are lighter and thinner.  It has longer battery life and faster page turning capability.  It is also much cheaper then the iPad.

 They sold more e books then hardcover books.  It’s 200% increase makes the future look that e-books will takeover hard cover books.  These electronic books will help the environment and will reduce waste of resources.

 Headquartered in Seattle, Washington  It is America's largest online retailer  Amazon.com has 3 times as much Internet sales revenue as runner up, Staples, as of January  Bezos called the company Amazon after the seemingly endless South American river with its numberless branches.

 Named Time magazine's Man of the Year and Washington’s CEO Person of The Year in  He was chosen by U.S News and World Report as one of Americas best leaders in 2008.

 Innovative  Risk Taker  Entrepreneur  Charitable

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