Social Media Measurement

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Social Media Measurement Murdough, C. (2009). "Social Media Measurement: It's Not Impossible " Journal of Interactive Advertising 10(1): http://www.jiad.org/article127. Ravi Vatrapu vatrapu@cbs.dk Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22 Facebook: http://www.facebook.com/group.php?gid=133258548012 Etherpad: http://ietherpad.com/7y3drhMCnq Thursday, 07-Apr-2011 EB22: Online Marketing: Lecture 31 Auditorium 4, ITU, Copenhagen, Denmark

Phases of Social Media Measurement

Social Media Metrics Framework

Social Media Analysis Framework

Social Media Insight Tools and Data Sources

Social Media Dashboard

Exercise 19: Brand Engagement Report Discussion Exercise 19: Brand Engagement Report