Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey.

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Presentation transcript:

Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey

Tobacco & advertising

What are some attitude & behavioral dimensions you would consider for profiling users of healthcare?

PATH Segmentation and Profiling System is a method of segmenting adult populations based upon their health care values and priorities Case example of health care profiling

How similar are groups who access information?

Use of Web Health Information

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