Dallas Hogensen Alex Waite Bryce Mooney
Target Market: Tailgaters/ Football Fans Other generations not focused on: -Under Creating Brand Relationship
Under Age Drinking Article in Missouri Paper Limited Segment of Market
TAIL GROOLER
Questions You WON’T Answer… Have/would you purchase the Bud Light cans simply because they have the color of your favorite team on them? Do the products that come with your Bud Light cans entice you to purchase Bud Light? Do you think this marketing plan is effective?
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