Strategies to promote health Ref. Chap. 3 PDHPE Prelim Course What is health promotion?

Which images suggest a healthy lifestyle to you?

Which images suggest a healthy lifestyle to you?

Which images suggest a healthy lifestyle to you?

Which images suggest a healthy lifestyle to you?

Health promotion is the process that enables people to improve or have greater control over the determinants of health aims to help an individual or group to: identify and reach aspirations satisfy needs change with the environment

Health promotion encompasses Community based work Economic/regulatory activities Environmental health Health education Organisational development Preventative health services Public policies

Who is responsible for health promotion? pp. 49-50 Individuals Community groups Schools Non-government organisations Government International organisations

Organisations Peruse the websites of the UN WHO UNICEF www. Oup.com.au /pdhpe11

Health issues Investigate one of the following issues and submit 10 fast facts about the issue. PA Nutrition: body image, anorexia nervosa, bulimia Mental health: specify Sexual health: specify Hepatitis B and C, HIV/AIDS and other infections Immunisation for hepatitis B, rubella, tetanus, polio and influenza Describe the individual, group and/or government roles and responsibilities in relation to one issue.

Health promotion approaches and strategies focus on individuals, groups and communities to promote behavioural and environmental changes leading to improved health eg Individual interventions eg posters eg National health promotion strategy eg National Mental Health Strategy Strategies can be educational and/or motivational to reduce negative and promote positive intrapersonal and interpersonal factors

Health Promotion Use health education (principle by which individuals and groups learn to behave in a manner for optimal health), social marketing (modern marketing techniques to sell social change) , self-help (strategies to manage one’s own health problems rather than professional help), self-care (not using traditional professional health providers) and public policies (documentation)

Health promotion Draw the framework for health promotion p. 52 into notes Strategies fall into 3 broad categories: 1. Lifestyle/behavioural approaches: Target individuals/groups whose behavioural or social situations place them at greater risk of developing unhealthy lifestyles.

Specific behavioural/lifestyle approaches Individual lifestyle approach p. 52 Socio-environmental approach p. 53 Harm-minimisation approach p. 53eg in school drug education Zero-tolerance approach p. 54

Health Promotion 2. Preventative medical approaches: focus on treatment and prevention of disease Based on stages of: primary: preventing the illness secondary: screening for the condition tertiary: reducing the re-occurrence of chronic illness

Health Promotion 3. Public health approaches: Target schools, community groups, hospitals and the work place to reach the largest amount of people to provide the greatest benefit Key steps: identifying extent of the problem Identifying the cause Testing ways of dealing it Applying the successful measures

Do we really have a problem with poor health?

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