Video Clip Website. Baby Einstein  Walt Disney multimedia products for children ages 3 months to 3 years old  Revenues – 200 million dollars last year.

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Presentation transcript:

Video Clip Website

Baby Einstein  Walt Disney multimedia products for children ages 3 months to 3 years old  Revenues – 200 million dollars last year and had a 90% market share in past decade.

Baby Einstein  49 percent of parents believe educational videos are “very important” in the intellectual development of children  Owned by 27% of young children  Complaint by Campaign for a Commercial-Free Childhood at US Federal Trade

Baby Einstein  DadLabs DadLabs  U Dub press release  Disney’s response

Baby Einstein  American Medical Association (AMA)  Findings: - As time watching TV increased, scores on educational tests decreased - TV viewing leads to reduction of sleep

Baby Einstein  A Harvard Medical School study found: - TV viewing by infants does not improve a child’s language skills - with increased TV time, cognitive testing scores were lower - no harm is caused by screen time

Baby Einstein  Disney’s refund – Because of the complaints against Walt Disney, they are now offering a refund, which were taken in use on October 27,  Website changes – Furthermore the complaints lead to a redesign of Baby Einstein’s website.

Questions for the Class  Who thinks television may harm infants and toddlers as it displaces activities with proven developmental benefits, such as social interaction and traditional play...?  Do you think this issue negatively effects Disney’s image?  Any other comments…?

THANKS

Sources  Baby-Einstein.html Baby-Einstein.html   ZBIuqhE2Bk&feature=fvw ZBIuqhE2Bk&feature=fvw  related related  plaint.htm plaint.htm  e_to_harvard_as_baby_einsteins_gonna_get.php e_to_harvard_as_baby_einsteins_gonna_get.php  deocomplaint.pdf deocomplaint.pdf