Michelle Lane

The overlaying of digital data on the real world – Physical real-world environment – Elements are merged with virtual computer-generated imagery – Creates a mixed reality

Use of AR technology What it does Wikitude Presents users with data about their surroundings by overlaying information on the real-time camera view (Yeoman, 2009). BMW Z4 Drive around your own miniature Z4 on screen USPS Priority Mail Virtual Box Simulator Customers are able see how well their item fits inside a transparent box (Elliott, 2010). Other cool uses:

In-eye heads-up display Provide us with information about the world around us Read the article written by lead designer/research Dr. Babak Parviz

Sensors built onto lenses could let diabetic wearers keep tabs on blood-sugar levels Virtual captions scrolling under everything you see Player’s profile and stats flashing in front of you Virtual displays for pilots Telescopic vision for soldiers Videogame projections

1.Making all components safe for the eye 2.Getting all the parts to work together 3.Fitting everything on 1.5 square centimeters of a flexible, transparent polymer

Cassella, D. (2009, November 3). What is augmented reality (AR): augmented reality defined, iPhone augmented reality apps and games and more. Digital Trends Chen, B. (2009, September 10). Digital contacts will keep an eye on your vital signs. Wired Elliott, A. (2010, January). Ten awesome uses of augmented reality marketing. Mashable Parviz, B.A. (2009, September). Augmented reality in a contact lens. IEEE Spectrum, Yeoman, I. (2009, November 6). Augmented reality and the world of science fiction. Hospitality Net