Yang Lu COMP 1631, Winter2011. Background Yahoo’s initial name was “Jerry’s guide to the World Wide Web” Yahoo’s is an acronym for “Yet Another Hierarchical.

Slides:

Advertisements

Similar presentations

Yahoos Rocky Road Presented by Mark E. Davis. History In January 1994, Jerry Yang and David Filo started a list of web pages in campus trailer at Stanford.

Advertisements

The Explosive Growth of the Internet by: Christina Hadji.

Pertemuan-2 E-COMMERCE. Introduction The Yahoo! Story 1 Example of marketing concept: meeting organizational goals while serving customer needs Co-Founders/Chiefs:

808 Main St. Fitchburg, MA Dutton St Lowell, MA

Sweet Spot Case Study Rahul Gupta 9/11/03 CS453 E-commerce Technologies.

Yahoo! 1995 Minh, Nguyen Van MA1N0234 Chaipat Jingjitra MA1N0238 Ly, Pham Hien MA1N0241.

Over 60% of the U.S. population is online with over 170 million users in the United States! The Internet is viewed more than the newspaper industry and.

Presented by Benno Marbach Charleston Sin Emily Chang William Cheng.

YouTube For Marketing Broadcast yourself By: Kanakamadala Bharath.

MSN and competing Web portals Presented by ： Meiyu Xie Course ： COMP 1631, Winter 2011 Date:

CS155b: E-Commerce Lecture 14: March 4, 2003 Portals.

Media Planning: Advertising and the Internet

1 ETT 429 Spring 2007 Microsoft Publisher II. 2 World Wide Web Terminology Internet Web pages Browsers Search Engines.

"Consumers and New Technologies: A Marketing Perspective" Course 4 Advertising and the web Jacques Nantel Ph.D May 2003.

CS155a: E-Commerce Lecture 21: November 29, 2001 Portals.

© 2005 UMFK. 1-1 YAHOO! internet business models text and cases Donatas Sumyla.

Ecommerce Strategy: Building a Virtual Conglomerate Ecommerce Management September 4, 2003 Anindya Ghose.

Noelia Ramirez Information Literacy ( CMP 230 ) Altavista.com.

REALTOR.com ® /Internet Facts & Figures The Power to Sell Your Home.

The Internet & Web Browsers Business Webpage Design Kelly Seale.

INTERACTIVE MEDIA. 2 Interactive (aka Digital) is HOT!  Digital is Ad Land's Star Performer Digital is Ad Land's Star Performer  Digital is Driving.

Ivan Lobov Fourth year student International Economics Program.

E-Commerce Presentation By Group 2. 貿商子電之景背虎雅 What is Yahoo! ?  “Yet Another Hierarchical Officious Oracle”  “Rude, Unsophisticated, Uncouth”

To provide a Marketplace that harnesses the power of the Internet to serve local residents and businesses by using technologies that assist consumers.

E-Commerce. What is E-Commerce Industry Canada version Commercial activity conducted over networks linking electronic devices (usually computers.) Simple.

YELLOWPAGES.COM. Privileged and Confidential2 (New Results Page) Where consumers go on the Web when they “need something” local… Need something? sm.

Search Engine Survey Hongfei Yan 2/15/ Outline  Background Information  Definition, history, how search engines work  General Search Engines.

TeleSoft Partners Fifth Annual Limited Partner Meeting Doug Garland Vice President & General Manager Access & Distribution October 25, 2002.

Personal Portals and Communities Personal Portals, Meeting Places.

Network. The Company Idea and foundation June 2003 Idea and foundation June 2003 Operational start October 2006 Operational start October 2006 Financial.

Frankma2n0230 Uguumurma2n0248 Theoma2n0232 Tamara Rossegger 0a20f366.

Ya h o o VS Joe Bongiovanni, Frank Natale, Parth Patel, Jonathan Rego, Justine Young.

BASIC COMPUTER CONCEPTS What is a computer? An electronic device, operating under the control of instructions stored in its own memory unit, that can.

1. 2 Search Engine Marketing What, why and how? IAB Peru,

AIM members online ad revenues Elaborated according IAB Europe Revenues according terms and advertising types in year 2009 Revenues according terms and.

Yahoo! Acquires Inktomi March 19 th, Yahoo!

Module 3: Business Information Systems Chapter 8: Electronic and Mobile Commerce.

Electronic CommerceNonhlanhla Shongwe  Introduction  Mission statement  Product  Business model  SWOT Analysis  Conclusion.

Mama ®®. The Web Portal Make It Your Homepage Quick, Accurate Product & Content Search News, Weather & Sports Entertainment Social Networking Comparison.

Group 6 Nguyen Lam Thanh Truc - MA2N0229 Tran Le Yen Ha – MA2N0235.

® 2011 Market America, Inc.. Founded in 1992, ma ® is a Product Brokerage and Internet Marketing company that specializes in Social Shopping.

® 2011 Market America, Inc.. The Web Portal Make It Your Homepage Quick, Accurate Product & Content Search Entertainment Social Networking Comparison.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc Elements of the Internet World Wide Web World.

1 INTERNET USAGE CHAPTER 3 Presented by: Eyad Almassri.

Edwin Ombego Software Developer Web Portals Key Concepts Your Logo.

REALTOR.com® Marketing System Reaching more potential buyers for your home Sandra Vargas Realtor®, Marketing Specialist, Buyer Consultant 1709 Laskin Rd.

Lecture 3 Strategic E-Marketing Instructor: Hanniya Abid

Yahoo! "Yet Another Hierarchical Officious Oracle" is an American internet services company. It operates an Internet Portal and provides a full range of.

ISC340 Web Programming Internet Success Stories. Yahoo! The first popular Web search engine. Created by two graduate electrical engineering in Stanford.

Measuring the Internet Age™ comScore qSearch™ The Search Landscape Industry Highlights & Trends For SES James Lamberti Senior Vice President, comScore.

Group 3 Marie Nikki R. Martinez M997Z208 Marko Marinic M997Z206 Anja Grgic M997Z205.

Chapter Twelve Digital Interactive Media Arens|Schaefer|Weigold Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution.

Lunar Tide Communications, Inc VideoGame.Net Business Plan Overview.

PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. 1 ONLINE MARKETING SOLUTIONS FOR.

Search Engines Information Technology and Social Life March 2, 2005.

CONTENTS WHAT ARE SEARCH ENGINES? IMPORTANCE OF SEARCH ENGINES TYPES OF SEARCH ENGINES: – CRAWLER BASED – DIRECTORIES – HYBRID – META HOW TO USE SEARCH.

YAHOO! - MICRO SOFT DEAL Nilesh & Krunal ! Presented bY ! Roll No.: 33 & 16 !

Chapter 2 Tools and Platforms for Social Commerce.

Internet Searching the World Wide Web. The Internet and the World Wide Web The Internet is a worldwide collection of networks that allows people to communicate.

Definition: Freemium is a business model by which a product or service (mostly a web-based offering such as software, media, games or web services) is.

PRESENTATION Pay Per Click Search Engine Who is Quepasa.Com We are Spanish and English language Internet Portal community and a search engine initially.

PORTAL OF OPPORTUNITY. A CONTENT (R)EVOLUTION Information + Browsing 1990s Distribution + Content Communication + Searching Networking.

Holiday season e-commerce in the U.S. - Statista Dossier

Advertising Agencies and Interactive Media

Joe Bongiovanni, Frank Natale, Parth Patel,

Internet Success Stories

Business to Consumer(B2C) Business Models

Web History Web Tech Web Production Web People Web

Online Content Destinations

Yahoo: A Leading Sunnyvale, CA Based Technology Company

Presentation transcript:

Yang Lu COMP 1631, Winter2011

Background Yahoo’s initial name was “Jerry’s guide to the World Wide Web” Yahoo’s is an acronym for “Yet Another Hierarchical Officious Oracle” Definition of Yahoo is: rude, unsophisticated, uncouth

Yahoo’s Logo The first logo was red and had 3 icons on each side. Since May2009, the logo was changed to purple with no outline or shadow.

How does Yahoo started? In order to keep track of founder’s (Jerry Yang and David Filo) personal interest on the internet They broke sites into different categories and develop subcategories. They developed Yahoo’s own search technologies since 2004

Yahoo’s customers Yahoo is in 13 languages except English More than 345 million users in 25 countries(January,2005) An average of 2.4 billion page views per day(March,2004)

Core components of Yahoo’s business Consumer services: Business and enterprise services Premium services Marketing services Internet content (sports, weather, travel) Commerce services (shopping, finance, auditions) Communication services (mail, photos, messenger)

Front end of main portal The main portal page of yahoo provides access to search engine and other functions like Yahoo! Mail, maps, news and messenger.

Yahoo’s own search toolbar On April 7 th, a new Yahoo! Search feature was created. “……Search are focused on proving the key features that our users want” ( Jeff Weiner)

Back-end Yahoo at first used a proprietary server-side page language written in C/C++ Transitioned to PHP in servers in 16 co-locations

Advertising Revenue Yahoo lead different business advertise their products on its network. In January,2010, Yahoo held the world’s largest market share in online display advertising.

Acquisitions Yahoo! has acquired 62 companies since its inception. Yahoo’s first acquisition was the purchase of Net Controls in September 1997 for US $1.4 million. Most of the companies acquired by Yahoo are based in the United States.

Financial Information 88% of the total revenue for the fiscal year 2009 came from marketing service. Yahoo’s fourth quarter net income was $206 million. Excluding charges, Yahoo’s earning were 20 cents a share.

operation successes According Nielsen/Net ratings 8/2002, Yahoo! is the world’s most trafficked internet destination. First all-encompassing portal to the internet. Its shopping network has been ranked as NO.2 online shopping destination on the web.

Yahoo’s main competitors Google-search engine function AltaVista, MSN, AOL, web-portal function eBay-auction function

References: 1.“The history of Yahoo!-How is all started…” Yahoo! Media Relations Michael J. Radwin. Making the Case for PHP at Yahoo! “Yahoo Logo Design”. Logo Design History http://en.wikipedia.org/wiki/Yahoo 5.Dignan,Larry. “Microhoo, Icahn drama cost us $22 million; Economy soft”