Design

Editors wanted new designs that would Entice people to read the new by making it look interesting and easy to find Make news more understandable Convey the personality of the paper

3 broad groups of readers Die hard – usually older than 35, spend 45 minutes a day with paper Information seekers – read more specific articles News scanners – little exertion on their part as possible, glance over page looking at pictures, headlines, graphics, pause to read a few graphs

The last two are at-risk readers. But if you skimp on hard news, could lose diehards. If too much work, kiss scanners goodbye.

Achieving goals through design Goal 1 – Entice reader: create devices to entice the reader – headlines, pictures, information boxes, pullout quotes. Called “Points of entry” because lure readers to read the story

Goal 2) Make news understandable – Provide ways to get scanners story by not reading

Goal 3) Convey papers personality – Often our impressions of newspapers are shaped by the amount of contrast in their designs Variety of typefaces Variety of shapes on the page Use of graphics, color and rules

Goal 4) Newspapers also display personality in news judgment and writing styles