Pandora: Streaming Everywhere on Everything Melissa Johnstone, Levi Stromme, Neil Trettin

Pandora Radio Pandora became profitable for the 4 th quarter of 2009 As of 2009, Pandora had 43 million registered users Almost 100 other devices other then computers are now streaming the service Shooting for profits for the entire year of 2010 Looking to embed their service into many more consumer electronic devices

Pandora Radio Cont. Pandora realizes that the web currently only accounts for 20% of radio listening Nearly 47% of Radio listening is done in the car Therefore, Pandora will begin to make their service available to their largest target market

Going MobileMobile Pandora plans to capitalize with the popularity of mobile internet Mobile and other connected devices have risen to account for 30% of Pandora's usage Due to availability of low cost smart phones that run sophisticated software applications Smart phones have just begun to hit the market in high volumes

Pandora in Other Devices Pandora has the ability to embed in devices such as LED TV’s, Blu-ray players, and even digital picture frames Brands that will manufacture these devices include LG, Samsung, Sony, Sanyo, Haier, Divx, Toshiba, and Panasonic

Pandora Inside Cars Largest potential target market is embedding Pandora in automobiles Some companies that plan to take advantage of Pandora are Ford, Alpine, and Pioneer In 2010 Ford models, Pandora will connect with Ford’s Sync technology Sync technology The service will piggy-back on 3G wireless smart phones

Questions How many of you use Pandora on your cell phones currently? How many of you listen to Pandora Radio while in the car?

Sources ntent/jan2010/tc _ htm ntent/jan2010/tc _ htm Wg0 Wg0 SA SA