The Rhetorical Situation  Audience  Purpose  Strategies  Context  Speaker.

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Presentation transcript:

The Rhetorical Situation  Audience  Purpose  Strategies  Context  Speaker

Cynthia Selfe’s “Toward New Media Texts”  The Visual: a focus on visual elements and materials of communication  Visual Compositions: texts that individuals or groups design/compose, primarily of visual elements and materials, for the purposes of communicating

Gunther Kress and Theo van Leeuwan’s Reading Images: The Grammer of Visual Design  Visual Impact  Visual Coherence  Visual Salience  Visual Organization  Visual Elements

Tools for Websites  Weebly (  Glogster (  VoiceThread (

References  Kress, Gunther and Theo van Leeuwen (1996). Reading Images: The Grammar of Visual Design. London: Routledge.  Selfe, Cynthia L. (2004). “Toward New Media Texts: Taking Up the Challenges of Visual Literacy.” Writing New Media: Theory and Applications for Expanding the Teaching of Composition. Eds. Anne Frances Wysocki, et al. Logan, UT: Utah State UP.