A “Cause Marketing” Partnership Program Sustainable Fundraising Solution

Traditional Fundraising  Generosity of others  Major effort  Limited time  Modest return Does your fundraising look like this ?

Fundraising Criteria  Fulfill mission  Promote involvement  Do no harm

What if Fundraising could..  Provide a consistent revenue stream  Minimize effort in planning and staffing  Offer a way for everyone to get involved

Cause-Targeted Marketing  All of us currently buy Home and Health Care products Food and Grocery items  Why not change brands? Cone Cause Study in 2008, found 79% of Americans would switch brands to support their cause

Similar Philanthropy Successes  1976 Marriott / March of Dimes  1979 Famous Amos Cookies / Literary Volunteers of America  1982 Paul Newman / Newman’s Own (has donated over $265 million to charity)  In 2006 Shaklee introduces a new concept for non-profits

Candidates for Redirected Spending Average family spends $25 to $100 a month That’s up to $1200 every year (2004 GuideStar survey) Household Cleaners Personal Care Vitamins Weight Loss Systems

Over 300 product choices LOYALTY THROUGH QUALITY! HEALTHY BEAUTY Natural-Based PERSONAL CARE & Beauty Products HEALTHY NUTRITION Feel Better in 30 Days or Your Money Back HEALTHY HOME Safe for you, your home, and your planet™ GET CLEAN ™ HEALTHY WEIGHT Revolutionary CINCH ™ Inch Loss Plan! AIR AND WATER TREATMENT

Secure On-Line Buyers Portal SOCIAL MARKETING, building a dynamic business by simply sharing your experience with others while helping your cause!  NO Inventory  NO Deliveries  NO Collections  NO Customer Risk  NO Employees  NO Employers  NO Experience Needed

Shaklee - a 50+ year old Company Products Unconditionally GUARANTEED!  #1 natural nutrition company in the U.S.!  Over $250 million invested in research & development and clinical testing  Over 83,000 tests for product quality annually  90 published peer-reviewed clinical studies UNLIMITED FUTURE!!! CLIMATE NEUTRAL ™ First company in the world to be Climate Neutral™ certified, totally offset C0 2 emissions, resulting in a net zero impact on the environment. A 50-YEAR HERITAGE Founded by Dr. Forrest C. Shaklee in 1956 Sold over 500 million products One of the first biodegradable nontoxic cleaners – Basic-H®

Immediate Benefit One example is switching to the Get Clean ™ Starter Kit: Eliminates 108 pounds of packaging waste from landfills Eliminates 248 pounds of greenhouse gases Environmental Equivalent to Planting 10 Trees

MAKE A DIFFERENCE!

Impact When 12 Families “Get Clean”

Impact when 100,000 Families “Get Clean”

How does this work ? 1. Non-profit enrolls in the program 2. Shaklee creates a dedicated and secure shopping website 3. Promote the program to supporters of your cause 4. Supporters and others use your secure online shopping site to redirect monthly spending 5. Organization receives income from this redirected spending

How Can Shaklee Afford Bonus MONEY....without excessively high product prices? Funds typically spent on advertising, warehousing, and distribution is directed to non-profit as commissions and bonuses... So what would your Fundraising Potential look like ? InternetShopper Typical for-profit company Warehouse Distribution Advertising Marketing Sales Force Employees Bonus & commission Shaklee does not advertise, all sales are via “word of mouth” and via internet social networking.

Approximation of Sales Dollar Allocation Traditional For-Profit allocation: Shaklee non-Profit allocation:

Redirecting Household Spending of $100/month 25 Members & Families redirecting purchases of $100 [ $6,000/year potential ] 25 $100/month = $2500 in spending x 20% commission $500 monthly bonus

Redirecting Household Spending of $100/month Members & Families redirecting purchases of $ $100/month = $10,000 in spending x 34% commission $3400 monthly bonus 500 $100/month = $50,000 in spending x 34% commissions $17,000 monthly bonus [ $204,000/year potential ] [ $40,800/year potential ]

Organization’s Cost Shaklee has a history of innovation backed by strong commitment. We believe partnering with your organization will ensure your continued success… Therefore – all costs are waived to set up and sustain the program $

Organization’s Commitment  Become an active supporter of the Shaklee non-profit program  Redirect your spending every month  Promote the program to supporters

Shaklee’s Commitment  Maintain secure online presence  Extensive promotional & educational marketing materials for your use  Provide a back office accountability site for program management  Deliver 100% guaranteed, safe and healthy products

A fundraising partnership of social engagement and global citizenship. “win for the planet” “win for the non-profit” “win for Shaklee”