RECYCLEBANK SPONSORSHIP OPPORTUNITIES 2011

INTRODUCTION TO RECYCLEBANK

3 RECYCLEBANK: A MARKETING PLATFORM FOR CONSUMERS FOR PARTNERS Take easy green actions and get rewards Increase sales, build brand engagement, viral promotion and loyalty

4 RECYCLEBANK MEDIA

5 Motivate individuals and communities to realize a world where nothing is wasted. RECYCLEBANK MISSION

6 MAINSTREAM TARGET Strong nascent opportunity for brand differentiation 78% of consumers say they would do more if they understood how a particular “green” action could help the environment as well as benefit them personally. Lowest attitudes & behaviors Moderate to high attitude & behavior Moderate attitude & behavior Behavior increasingHighest attitudes & behaviors Unmoved by environmental issues & alarm Not highly concerned but still taking small steps Aware, concerned, taking steps Raising awareness around environmental issues Environment is passionate concern 28%19%25%15%13% BBMG Conscious Consumer Report: Redefining Value in a New Economy (2009) Source: Yankelovich

7 Huge and Influential 38M (12% of the population) moms with children under 18 control 80% of household shopping, equating to $1.7 trillion a year. Motherhood Motivation Motherhood opens gateway to green as women consider both family health and environmental sustainability through a new lens. Wallet Activists 92% of moms want to buy a product that supports a cause. 88% of moms are looking for opportunities to support causes by making changes to their own behavior. Organic Propagation 88% of moms say cause branding is important in deciding where to shop, and which products/services to recommend to other people. Source: U.S. Census 2010, Cone “2010 Cause Evolution Study”, The Green Mom Eco-cosm; The Social Studies Group 2009; Edelman “GoodPurpose 2010 Global Survey”, WPP “2010 ImagePower Green Brands Survey”, BBMG Conscious Consumer Report “Redefining Value in a New Economy, 2009.” Members: 2,000,000 Network: 10,000,000 ALPHA MOMS & FAMILIES

8 GROWTH OF RECYCLEBANK’S UNIVERSE MILLION NowDec. 31, 2011 = Members = Total Network 10 MILLION

9 REWARDS FOR ENGAGEMENT REWARDS Entertainment Recycle Explore Share Pledge Motivate Conserve EASY ACTIONS Retail Grocery Restaurant

10 Engage consumers throughout their daily lives DRIVE COMMUNITY ACTIVATION Mobile Access Local Retailers Ambassadors Local Events Schools Branding Homes E-commerce & social media

11 Local Community Digital Features Social Movements Sales Promotion —Brand presence —Retail collaboration —Local media coverage —Positive association —Engage consumers —Drive trial and purchase —Propagate your message —Gather insights —Drive retail sales —Cross promote products —New customer acquisition —Increase product trial Integrate your brand into the Recyclebank platform —Reach influential audience —Reward for mass motivation —Promote key messages —Drive change and innovation BRAND INTEGRATION

12 Source: RecycleBank Member Survey, November 2010 RECYCLEBANK STIRS PASSION & LOYALTY Recyclebank members want to feel connected to their communities, and turn to Recyclebank for tips and advice. Recyclebank members are deal-seekers, and return often to check for new rewards. Recyclebank members care about making healthy choices for their families, and focus on deals that improve the quality of food and household purchases. “My family and I have really made a lot of changes in our home since we have gotten so many new ideals from Recyclebank. We really appreciate all the help and suggestions that this site has help us with. KEEP IT UP GUYS!” -Joyce F., KY “This was one of the BEST tips I've seen in a long time. THANK YOU! We are always searching for better and affordable ways to improve our diet and footprint. With more info like this more people can join in.” -Sharon R., TX “I definitely pay more attention to what I am throwing out and how I can get multiple uses out of one item before getting rid of it.” -Loni B., WI “It's helped me motivate neighbors and friends to start recycling. I was surprised at how much people didn't want to start but when I told them the cool rewards for the environment and themselves they're all starting to put out more recycling every week than trash!” -Lisa D., PA

13 Lift in Awareness & Purchase Intent Campaign Awareness Commitment to Sustainability Purchase Intent Likelihood to Recommend Pre-Campaign Post-Campaign Lift 170% Lift 63% Lift 101% Lift 69% IMPACT YOUR BRAND IMPACT: MEASUREABLE RESULTS *Source: Recyclebank Member Survey, 2010 Hollywood, FLWilmington, DEHouston, TXCherry Hill, NJ Total Recycling with Recyclebank Recycling before Recyclebank IMPACT THE PLANET Pounds per Household per Year

14 AWARDS AND PRESS 2010 Global Cleantech 100 CleanTech Group 2010 Loyalty Marketing Innovation Award COLLOQUY Loyalty Awards 2009 Technology Pioneer World Economic Forum 2009 Champion of the earth United Nations Environment Programme Outstanding Excellence in Public/Private Partnerships, 2009 & 2010 U.S. Conference of Mayors Eco Role Model, 2009 O, The Oprah Winfrey Magazine Responsibility Pioneer, 2009 TIME Magazine Top 10 Cleantech Company, 2010 Wall Street Journal

15 DISCUSSION