WebFOCUS Program Update: Continued Innovation & Customer-Driven Advancements Dan Ortolani VP AdvancedTechnology Services

Core Mission & Philosophy Core Mission: Dedicated to provide the best platform and tools for creating and delivering large enterprise information systems Maintain and expand a wide range of capabilities – from data access to application development Continuous improvements in development efficiencies to reduce the cost and time to deliver enterprise information systems Strategic Goals: Use the platform’s core strengths to power an ecosystem BI related technologies to allow customers to expand their information systems in new areas such as predictive analytics, search, etc.

Development Areas Breakdown Core Product Enhancements: 60% of development resources Hundreds of new features per release Example: Multi-Fact Support in Metadata Strategic Extensions to Core Product: 15% of development resources Approximately 2-3 products per year Example: Hyperstage, ziip support New BI Extensions: 25% of development resources 2-3 new products or extensions to new products per year Example: RStat, Magnify, Data Migrator, Mobile

At IBI Innovation is an Institutionalized Process Customer Cross Reference Executive Team Industry & Technology Conferences Industry Analysts Hands on Ethical Competitor Research Customer Input Employee Innovation Council WF Advisory Board Market Perspective POCs Plans & Proto- types Panels Strategic Development User Croups

Core Philosophy: Continuous Innovation & Capability Expansion to Support Business & People Growth Over Time

Innovative and Useful Technologies: Developed Here Why useful? Invention is the creation of new technology: we do a lot of this! Innovation is the proliferation of new technologies in the market: We aim for high adoption! So all of our inventions have to be useful! InfoAssist Big Data Adapters New Data Migrator Mobile 508 Compliance New releases – Rstat, ESRI viewer, Enable

Release Snapshot Release Schedule & Related Initiatives Release 7.7.03 – GA now! Release 8 – Beta now, Production release end of December 2011 WebFOCUS Enable, RStat, and Performance Management Framework on flexible, independent release tracks New ATS Strategic Support Services team – 100% focused on supporting Release 8 customer rollout Beyond Release 8 (2012-2013) Escalating investment across core and new BI Extension areas

Industry Trends & WebFOCUS Strategic Development Projects: Release 7.7

WebFOCUS Mobile Enterprise Mobile Enablement Trend: Mobility WebFOCUS Mobile Enterprise Mobile Enablement

Any Device, Any Form Factor, Any OS Platform WebFOCUS Mobile Strategy: Offer device independent BI solutions Offer develop once, deploy anywhere environment Offer highly interactive, device exploitive Web Apps with built in analytic capabilities Make it easy to embed BI Web Apps in custom applications WebFOCUS MobileComponents: Active Technologies Mobile Favorites Mobile Faves WebFOCUS Maintain ..and forthcoming extensions Copyright 2007, Information Builders. Slide 10 10

Active Technologies for Mobile Web Apps Ease of Use Single-tap UI paradigm Full gesture & screen rotation support Embedded data analysis and visualization Full offline data interactivity Ease of Development Dynamic device detection Build once, fit in any device Industry Standard Web Apps technology iPhone App-like UI Available in HTML or Flash

Mobile Faves App for iOS (iPad &iPhone) Native app for consumption of WebFOCUS content Provides controlled access to WebFOCUS content through: SSO security Mobile Favorites portal (normal “pull”) Email attachments (“Open-in”) Subscribed documents (automatic “push”) Access to any online WebFOCUS application or content Allows saving, emailing and cataloging of stand-alone content Copyright 2007, Information Builders. Slide 13 13

Maintain for User Input Mobile Applications http://www.techrepublic.com/blog/hiner/first-impressions-of-the-motorola-xoom-five-quick-insights/7749?tag=nl.e101

Update Assist: Six Easy Steps Launched Update Assist by right-clicking on a Master File. Select the fields to which you want to Add, Update or Delete data.

Update Assist: Six Easy Steps 3. Select the navigation option for the application. 4. Select skins. 5. Select name for the default files created by Update Assist

Update Assist: Six Easy Steps 6. Launch the application

WebFOCUS Hyperstage Enterprise Mobile Enablement Trend: Big Data Improve database performance for WebFOCUS applications with less hardware, no database tuning and easy migration. WebFOCUS Hyperstage Enterprise Mobile Enablement

No DBA Required! WebFOCUS Hyperstage No indexes No partitions No views No materialized aggregates Value proposition Low IT overhead Allows for autonomy from IT Ease of implementation Fast time to market Less Hardware Lower TCO No DBA Required!

WebFOCUS Hyperstage Engine How does it work? Column Orientation Smarter Architecture No maintenance No query planning No partition schemes No DBA Knowledge Grid – statistics and metadata “describing” the super-compressed data Data Packs – data stored in manageably sized, highly compressed data packs Data compressed using algorithms tailored to data type

Company A Data Compression SQL Server Database 418GB Hyperstage Database 10GB

Company A Query Results Test 3 represented the most commons scenario for this customer with Hyperstage running at close to 3X faster than SQL Server Test 4 was a scenario where SQL Server (32 secs) was slightly faster than Hyperstage (38 secs)

Company B Data Compression SQL Server Database 400GB Hyperstage Database 37GB

Company B Query Results These queries were full table scans for SQL Server but were well suited to the Hyperstage architecture Case study to be documented

WebFOCUS Hyperstage Adapter Available with 7.7.03M and Release 8 Will be included in future releases of the server software Access to the Hyperstage data store will be enabled via the adapter Enables tight integration and administration via the WebFOCUS console HyperCopy – integrated ETL included

Industry Trends & WebFOCUS Strategic Development Projects: Release 8 and Beyond

Enabling Self Service for Business Users: BI Portal & InfoAssist Trend: Self-Service BI Enabling Self Service for Business Users: BI Portal & InfoAssist

The Self Service Trend: Hype & Reality Self-Service is the new management fad: banking, retail, telecom, BI…. Self-Service Myths: Valid across all industries Self- Service is a foolproof way to reduce cost: Implement it right or not at all Self-Service eliminates IT bottlenecks (customer interactions): Works only as part of a multi-channel service plan Self-Service is a quick fix: It is often only a transfer of cost It frequently alienates users One Self-Service method fits all customers and all their needs: Only some customers prefer self-service: Find out who Many BI customers do not know any better For IBI Self-Service is one aspect of a much broader enterprise information and decision support system

IB/WebFOCUS Differentiation In a mature industry everyone claims to have: A great BI portal A great Ad Hoc tool BI Portal: Focus on becoming a BI engagement platform Customizable: Let the users define how they consume content Collaborative: Let the users define how they want to publish and share content Componentized: Let the users define what widgets they want to add and from which permitted platforms to their content pages. InfoAssist: Single tool and single workflow to make the tool as easy and ubiquitous as Excel for the analytic BI user Enhanced analytic capabilities Enhanced interactive design capabilities Enhanced customization via function/feature shrink-wrap & plugins

BI Portal: New Features Portal Design: Targets the BI Developer: Key Differentiators: Same UI & Workflow as InfoAssist Standard Web Development UI and Workflow Paradigm Key Features: Live designer Robust layout options: Freeform & column based Content Panels: Tabbed, accordion, etc. Themes Support: Nine packaged CSS themes Dynamic Report Styling Chart AutoFit End User Customization: PowerPoint like workflow Familiar drag & drop experience

BI Portal:End User Portal Content Customization

BI Portal:Development of Portal Views

BI Portal: Development of Portal Views

BI Portal: Development of Portal Views

InfoAssist: New Features in 8 and Beyond InfoMini for Mobile devices Sub query Support (hold files) New Visualization Engine Design & Styling CSS3 support Relative Positioning Full Active Report Styling Multi-page layouts Conditional Styling Field to Field Drill Down Chart sizing options More Analytic Functions Customized Subtotals Redesigned Calculations 508 Report Output

Key Focus: Simplicity Replace Compute/Define dialog with ribbon and canvas integrated calculations WITHIN support so you can do PCT type calculations within a certain sort level Multi-fact support New Visualization Engine Hold files Add new feature that make the tool more powerful, but also make it very easy to use.

Hold Files Hold Files

Hold Files – Document Mode

New Visualization Engine Trend: Data Visualization New Visualization Engine

The New Visualization Engine: Benefits An entirely new unified visualization technology that is now being rolled out across our entire product line The benefits: The exact same chart experience in all output formats: Active Technologies, HTML5, Flex, PDF The same set of properties and syntax for all IBI products A high level of visual sophistication: Gradients Animations Works in all browsers including mobile Easily expandable and customizable: Allows IBI consultants and BI developers to quickly meet customer requirements by adding custom properties and features Availability: Version 1.0 for regular and Active HTML output formats. Rado, Matt: Feel free to reword this to suit your needs

Active Technologies Column chart with bevel effect Pie Chart Line Chart with smooth curves Scatter chart Also note: Unified Palette + smart automatic layout (No more overlapping labels!)

Sample HTML5 output Waterfall Chart (Visual Cash Flow Statement) TreeMap (great for big data and nested data) Bubble Chart (note soft shadow and sphere effects, now simple one-click properties) Interactive 3D charts in the browser (rotate them on your iPad)

Interactive Data Discovery Choropleth Maps Small Multiples Chloropleth Maps: Color scales applied to simple GIS Small Multiples: Tables where each cell is itself an interactive visualization Visual Search: drill down by clicking through data OR by typing keywords Linking & Brushing: Data Discovery through interactive region highlighting which automatically filtesr in other dimensions Visual Search Linking / Brushing

Trend 5: Social Networking & Collaboration

Social Networking and Collaboration BI Portal allows for easy integration/display of Facebook, Twitter, other external widgets Facebook Adapter In development currently Users Facebook API to access data via WebFOCUS Information can be passed to specialized tools to perform sentiment analysis Rado, Matt: Feel free to reword this to suit your needs

WebFOCUS for SaaS Environments Trend: BI SaaS Deployments WebFOCUS for SaaS Environments

SaaS Business Requirements SaaS Deployment Architecture Tenant Onboarding Tenant Isolation Tool Deployment Branding

Increased Traction of SaaS BI Solutions In WebFOCUS’ customer base, SaaS requirements are influencing new feature development in these areas: Granular security model User Interface branding Multi-tenancy features Strong demand for web-based administration and development model Best Practices guide Specialized adapters, e.g., WebFOCUS integration with SalesForce

Tools for Converting to WebFOCUS Trend: BI Tools Consolidation/Cost Savings Tools for Converting to WebFOCUS

BI Tools Consolidation and Cost Savings Crystal Reports-to-WebFOCUS conversion tool RDL-to-WebFOCUS conversion tool Business Objects-to-WebFOCUS Metadata adapter/conversion capability Convert Universe to WebFOCUS Cluster Join SAS-to-RStat Best Practices for conversion Rado, Matt: Feel free to reword this to suit your needs

BI Extensions: Enable, RStat, Mapping

Enable for Adobe Flex Branded Customer Facing Applications Demand from strategic customers for Flash-based, specialized, highly visible applications Adobe’s Flash Builder development environment: Strong industry adoption with a huge development community New version of Adobe’s Flash Builder with built in capbilities to compile on any device Strong IDE for development of custom components

Enable for Adobe Flex Build In Enable, Customize in InfoAssist

RStat Culture of Competing On Analytics Statistical Analysis Forecasting/Extrapolation Predictive Modeling Optimization Why is this happening? What of these trends continue? What will happen next? What is the best that can happen? Forward View Standard Reports Ad Hoc Reports Query/Drill Down KPIs/Alerts What happened? How many, how often, where? Where exactly is the problem? What actions are needed? Rear View Degree of Intelligence Note: Adapted from “Competing on Analytics”

RStat Business Analytic Applications

RStat Application Templates

Thank You!