A framework for dealing with digital media Using a 4D approach Chris Addison, Web Communications, International Food Policy Research Institute 11 November2010,

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Presentation transcript:

A framework for dealing with digital media Using a 4D approach Chris Addison, Web Communications, International Food Policy Research Institute 11 November2010, Svendborg Denmark

Web is dead? top 10 Web sites accounted for 31 percent of US pageviews in 2001, 40 percent in 2006, and about 75 percent in According to Compete quoted in wiredCompete

4Dimensions online Decentralized content – Collection:Wordpress, Slideshare, Flickr, Youtube – Distribution:Feeds, , Embedding a Descriptive system to put information in context – Indexing:manual cataloguing, custom search ways to ensure we are part of the Discussion – Dialogue:Wikipedia,Facebook,Twitter, Linked-in, Blogposts, Features Display content for new devices, channels and audiences – Display:Video, Slideshare, Mobile apps

Description Display Decentralisation Tagging feedsembedding Flash+xml Google Animated Brochures Markup Folksonomy Blogs Social Bookmarking Youtube Slideshare Disqus keywords (in context) (Open to all) (in the right places) Discussion (with users) Twitter

Decentralise Your content on others sites The big ten and so many more……..

Decentralise dissemination Help others to feature your content

Display and new channels

Description Putting information in context Bringing together Showing the media - embedding

Where the users come from Google Direct Referring Sites

Height visits Wikipedia Feedburner Google books

Width Pages per visit Feedburner/ Repec Google books Eldis

Depth Average time on site Twitter

New dimension % New visits Wikipedia Mobile site Facebook Twitter

View of visitors

Adjusted Country statistics Expressing as proportion of connected users South Africa Ethiopia Congo DRC Bangladesh Sudan Uganda

3 outputs = 21% of visitors Climate Change 6% Food Policy Report Global Hunger Index 8% Millions Fed 7%

Video views total visits Book Visits Booklet visits 700+ Reaching Multiple Audiences through Multiple Channels Twitter followers >3000 Powerpoint views >250 Seminar audiences >300

/ discussion groups Event Vid eo Book Vid eo Trailer Vid eo Booklet Vide o Discussion papers Website Infomediaries Amazon Communities

The web engine Content input tools Twitter OAI for documents iCAL for events RSS Blog CMS/ Wiki Youtube Facebook/Linked in Feed exchange platform Index Google sitemap Google scholar Google news Web care systemAnalytics system

Questions? #4ddk

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