1 Ravi Vatrapu Online Advertising: Wireless Networks Kent, R., Lynch, P., & Srinivasan, S. (2005). Going Mobile: Marketing and Advertising.

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1 Ravi Vatrapu Online Advertising: Wireless Networks Kent, R., Lynch, P., & Srinivasan, S. (2005). Going Mobile: Marketing and Advertising on Wireless Networks Around the World. Chapter 08 of Online Consumer Psychology. Course Portal: Facebook: Etherpad: Thursday, 07-Apr-2011 EB22: Online Marketing: Lecture 34 Auditorium 4, ITU, Copenhagen, Denmark

Socio-Technical Paradigms  Mobile Computing  Ubiquitous Computing  Tabs  Pads  Boards 2

Some issues  Technology Adoption Rates  Barriers  Usage Trends  Buy on the Fly?  Location Information 3

Mobile Marketing  Ubiquitous Access  Real-Time Location Data  Multi-Purpose Devices  Asymmetry of Input/Output Rates  Limited Creative Power and Sensory Input  Metered Pricing for Information Packets/Time  My System  Individual Ownership 4

Mobile Advertising  Who Makes the Register Ring?  Opt-In Receptivity  Call Off the Dogs  Do Not Just Count Clicks  Data Control & Location-Based Messages 5

Discussion 6