A Macro Trend 2

5 Macro Trends 3

Consumer 2.0: Age Wave 4

Consumer 2.0: Multicultural 5

Consumer 2.0: Urbanization 6

Consumer 2.0: Technology 7

Consumer More selective, more impatient, more demanding, more diverse, shop fewer stores

9 New Value Mindset  81% claim “will not go back to shopping the way I used to”  Research and planning for purchases  Budget management now an aspirational badge Powerful, emotional connection or low price – No middle ground Powerful, emotional connection or low price – No middle ground

10 A Hunger for Relationships Experiences vs. Transactions

Work-Life Balance Programs Brand Opportunities Wellness Products & Services Health Attentiveness Holistic Nutrition/ Natural Supplements Performance Prevention Exercise Workplace Wellness Health & Wellness 11 Demand choices that support fitness and nutrition plus emotional / spiritual wellbeing

12 “Do The Right Thing” We don’t have many honest people in life right now. Our athletes lie to us, our celebrities lie to us, our politicians lie to us, even the media lie to us. Bob Greenblatt Chairman, NBC

13 “Do The Right Thing” In a world of less trust, great brands can thrive