23 September – 24 October 2011 Premium SMS. 2  Cumpara aplicatii premium fara card de credit din Nokia Store. Descarci aplicatii si platesti direct pe.

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Presentation transcript:

23 September – 24 October 2011 Premium SMS

2  Cumpara aplicatii premium fara card de credit din Nokia Store. Descarci aplicatii si platesti direct pe factura telefonica sau din creditul cartelei  Componente:  Mobile banners / CPM  Web banners / CPC, CPM  Traffic takeover  Landing page  Showcase banner

3 Premium SMS Traffic takeover nokia.ro Period: 3 October-14 October Afla mai multe - CTR 12.7% AppDownloads Asphalt 6 Adrenaline 10 Joiku spot premium wifi 8 Assasinns Creed 95 Dungeon Hunter 0 Real Football 0 Fb Photo Uploader 1 The Settlers 0 Thread SMS 59 Tasmanian Devil Talking 0 Guitar Rock 0 Total 173

4 Premium SMS Traffic Hero teaser nokia.ro Period: 23 September -24 October Afla mai multe: CTR 20,2%

5 Premium SMS Traffic landing page nokia.ro/platasms Period: 23 September -22 October AppDownloads Asphalt 6 Adrenaline HD 26 Header link 4 Slide Unlock 75 Descarca si alte aplicatii de pe Nokia Store 264 Let’s Golf! 2 HD 11 Shreck Kart HD 0 Phone Wallet 0 YouTube uploader 2 382

6 Premium SMS Mediaplan (mobisites) Site AdressSite Description Statistical data (per month) Buying method Creative Format Page imp's* Unique visitors* telefoane de business- E71, E72, E6, E63, E52 realitatea.netmobile1,732,030564,663CPM mobile banners telefoane de business- E71, E72, E6, E63, E52 antena3.romobile262,836151,618CPM mobile banners telefoane de business- E71, E72, E6, E63, E52 antena1.romobile158,44272,520CPM mobile banners social si content:- 5230, 5800, de jocuri: N8, C7 yahoo.com mobile (targeting on categories - news, finance, mail) 50,000,000 CPM mobile banners telefoane de business- E71, E72, E6, E63, E52 capital.ro, hotnews.romobile2,575,163634,739CPC mobile banners social si content:- 5230, 5800, de jocuri: N8, C7 libertatea.ro, cancan, hi5.com mobile2,575,163634,739CPC mobile banners TOTAL 57,303,6342,058,279

7 Premium SMS Mobile banners – aplicatii promovate 320 x x x 75 joc de golf bannere targetate pentru telefoanele cu Symbian 3 aplicatie de protectie a datelor target pe telefoane Nokia de business (gama Eseries) aplicatie de retele sociale si content target pe telefoanele pe platforma S60

8 Premium SMS Mobile banners Bannere mobile:  Portalul Yahoo - rata de click 0.82%, rata de conversie 18.3% (mai mica decat pe web)  Rata de conversie medie pe mobile 20.06% (mai mica decat pe web)

9 Premium SMS Web banners 160 x x x 90

10 Premium SMS Web banners  Rata de click mica (0.14%)  Rata de conversie mare (21%)

Thank you!