Apple released the first iPad in April 2010. Release dates: Wi-Fi model (U.S.): April 3, 2010 Wi-Fi + 3G Model (U.S.): April 30, 2010 International: May.

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Presentation transcript:

Apple released the first iPad in April Release dates: Wi-Fi model (U.S.): April 3, 2010 Wi-Fi + 3G Model (U.S.): April 30, 2010 International: May 28, 2010 Base model's $499 price was lower than pre-release estimates by the tech press, Wall Street analysts, and Apple's competitors 1. income 2. willingness to purchase the product PRICE DETERMINED BY:

demand for iPad,demand for the complements direct relationship.

demand for iPad,demand for the substitutes inverse relationship.

Demand for iPad: price elastic (many close substitutes) factor that decides the consumers’ choice would be price. When the price of iPad increases, consumers tend to switch to the other substitutes.

Monitor prices that rival companies are selling their products at Apple must also lower its price for iPads to keep up with competition, increasing the demand for iPads and maintains its profits FOR EXAMPLE:

Income, disposable income, higher purchasing power more willing to spend on luxury goods Hence, quantity demanded for iPad Thus the profits of Apple can be maximized

average salaries, manpower costs for the company, cost of production the price of iPads to compensate losses law of demand : an increase in price of the good itself would lead to a decrease in quantity demanded, ceteris paribus. Free gifts can be included to attract customers to prevent drop in sales

THANK YOU (: - APPLES ARE HEALTHY :D