“ The development of Google, the internet search tool, has been nothing short of revolutionary”. -Hamish McRae Lara Picanco 10/AH.

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Presentation transcript:

“ The development of Google, the internet search tool, has been nothing short of revolutionary”. -Hamish McRae Lara Picanco 10/AH

What is Google Inc? Multinational, publicity- traded Organization Larry Page & Sergey Brin Search Engine Additional services Organize the world’s information and make it universally accessible and useful

Branding

Google Offices Google Inc: Mountainview California

Google is consistently launching new applications and improving old ones to meet user needs.

Profitability

Expenses Costs Q1Q2Q3 TAC $6,169$7,317$2,038$2,110 $2,210 Research & Development $2,843$3,762 $1,226$1,234 $1,404 Sales & Marketing $1,984$2,799$1,026$1,091 $1,204 General & Administrative $1,668$1,962$591$648 $676 Total Cost & Expenses $15,339 $18,940 $6,279$6,145 $6,662 Full Year 2011

Subsidiaries and International Companies UNITED STATES Android, Software, Inc. dMarc Broadcasting, Inc. Ganji Inc. Neotonic Software Corporation Urchin Software Corporation ZipDash, Inc. INTERNATIONAL Aegino Limited Software, Ltd. (UK) bruNet Schweiz GmbH (Switzerland) Google Advertising and Marketing (Turkey) Google Akwan Internet Ltda. (Brazil) Neven Vision KK (Japan) Skydocks GmbH (Germany)

Impacts Economic Business Growth Stock Market Growth Political Government Activist Groups Social Customers Community Media Social- networking

Stakeholders

Bibliography BAT, J. "Search On: Google Does Pure Branded Advertising…." John Battelle's Search Blog. 24 Jan Web. 08 Nov "Sergey Brin Quotes - Google Founder." Woopidoo Business Success - Motivational Business Quotes. Web. 08 Nov "2011 Financial Tables - Google Investor Relations." Google Investor Relations. Web. 08 Nov Baker, Loren. "Google’s 30 US Subsidiaries & Google’s International Companies | Search Engine Journal." SEO & Search Engine News : SEJ. 6 Mar Web. 08 Nov Morrow, Ben. "External Analysis of Google Inc." Ben Morrow. 15 Oct Web. 8 Nov "Google & Apple Common Brand Values." Upload & Share PowerPoint Presentations and Documents. Web. 08 Nov "Google Offices – Company." Google. Web. 08 Nov "Google History – Company." Google. Web. 08 Nov Wilhelm, Alex. "Google’s Revenue And Profit Both Up Sharply." 15 Apr Web. 8 Nov "Google Brand Analysis." Upload & Share PowerPoint Presentations and Documents. Web. 08 Nov

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