Web 2.0 Best Practices: Web Development Taylor Enrollment Summit November 30, 2006 - Bart E. Caylor.

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Presentation transcript:

web 2.0 Best Practices: Web Development Taylor Enrollment Summit November 30, Bart E. Caylor

1994

millennials

trends collaboration expression direct access information/content flexible

Future – The “Web Lifestyle” Broadband - 3G - Digital Cable - WiFi Access Phones/Handhelds/Wearables Television/PC

Future – The “Web Lifestyle” – Higher Ed Communication will speed up with all constituents with immediate access to information. Communication strategies will need to be updated to reflect the including crisis management and e-alerts. Prospective students will expect instant access to admissions counselors and/or self-service advisors and will demand personalized content in all communications. Current students will demand accessibility through digital networks (WiFi, 3G, etc.) Current students will want more customization, far beyond the walls of their dorm rooms with Blogs, WiFi, access, etc.

Future – The “Web Lifestyle” – Higher Ed Parents will want to access all information ranging from crime statistics to other campus data up to date from Web. As will the media. See communication strategy. Parents will demand ecommerce payments for tuition Parent’s will be more involved through digital communication options, including communicating with students, interacting and participating through virtual options. A true consumer-centric world

Future – The “Web Lifestyle” – Higher Ed Alumni will expect to be more informed and on their terms They will stay more involved (see Millennial traits) but only until there is nothing left for them. Donors will want more flexibility in gifting options with ecommerce. A deeper sense of community and opportunities for better relationships will be present.

Future – The “Web Lifestyle” – Higher Ed Other Digital Opportunities XML will be a tool that will begin to tie the loose ends together Digital on-demand printing will provide options for greater personalization and customizable content. Electronic communication, ranging from E-newsletters and E-Alerts through and messaging services will provide additional “touch points” and customized opportunities.

web 2.0 keys social networking mashups direct communication permission-based search mobile

social networking

top10 1. Yahoo! 2. Google 3. MySpace 4. MSN 5. Ebay 6. Amazon 7. YouTube 8. Craigslist 9. Wikipedia 10. CNN November 27, 2006 Alexa.com

Avitar Icon Personal Info Friends Friends’ Comments Contact Info Blog Personalization Widgets

Content Avitar icon Comments Tags/Folksonomy

mashups & widgets

search

direct communications

methods (multiple accounts) instant messaging/chat comments/postings text messaging (sms) skype (voip) podcasting/voice comments rss

permission-based

challenges unsolicited = spam be ready to engage when contacted communications have to be timely content has to be relevant relationship building

the long-tail

the numbers

280,000

50%

70% 13%

72%

21% 72%

2:1

68% 62%

2 / second

230 days

851 4,620

next steps

web 2.0 q&a Bart Caylor: Brainstorm