20/10/11 Lecture 4. reat_leaders_inspire_action.html.

Slides:

Advertisements

Similar presentations

Technology Commercialization.

Advertisements

The Five Generic Competitive Strategies

Intellectual Capital Human Capital Structural Capital Customer Capital.

UNIT 8: STRATEGIC ANALYSIS: INTERNAL ANALYSIS

Strategic Management: Value Creation, Sustainability, and Performance, 3e, 2014 Strategy Issues in Industries and Life Cycle Stages Chapter 8.

Definition Competitive Advantage

Principles of Marketing Lecture-40. Summary of Lecture-39.

Designing a Marketing Plan Appendix A. Overview of Report Executive Summary Executive Summary Company Description Company Description Strategic Focus.

What is Strategic HRM? Strategic human resource management: The pattern of planned human resource deployments and activities intended to enable an organization.

Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Part 1: Designing Customer- Oriented Marketing Strategies.

Launching a New Product Dr. Carol Gwin Baylor University July 14, 2005.

Interoperability. Industry Enterprise Application Component Specifications Requirements Competitive Strategy.

MGS 3040 Chapter 3 Ulas Senger Group C

3 Chapter 3: Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability BA 469 Spring Term, 2007 Prof. Dowling.

1 Competitive Strategy and Industry Environment. 2 The Industry Environment  Positioning a company to sustain competitive advantage over time in different.

Value creation and value proposition

Strengths This is an example text. Go ahead an replace it with your own text. This is an example text. Opportunities This is an example text. Go ahead.

I. Identification of Strategy (includes but not limited to SWOT) A. Firm Situation 1. General macro environment 2. Industry and Competitive analysis 

Chapter 2 Planning, Implementing, and Controlling Marketing Strategies.

Developing an Effective Business Model

MUSTAFA OZON Dokuz Eylul University Industrial engineering department

 Business Level Strategies are the course of action adopted by an organization for each of its businesses separately, to serve identified customer groups.

Chapter Objectives Strategic Planning and the Marketing Process CHAPTER Distinguish between strategic planning and tactical planning. Explain.

Strategic Management Foundation Concepts.

Developing an Effective Business Model

Effective Marketing for Renewable Energy Companies Dr John Thomson.

CISB444 - Strategic Information Systems Planning

Marketing Management 6 th of July Creating Competitive Advantage.

BASIC STRATEGY CONTENT AND THE MULTINATIONAL COMPANY Strategy content includes the strategic options available to companies –multinational companies.

Making change work for you THE SME PERSPECTIVE Tom Abram.

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 2 Prepared by Deborah Baker Texas Christian University.

Fundamentals of Marketing

MKT 202, Taufique Hossain Strategic Planning for Competitive Advantage.

© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 17 Generic Strategies— Advantage and Scope.

Product Presentation October, 2003 confidential PRODUCT NAME.

Opportunity Recognition Identify a problem or need –What would you like to see better –What annoys you –What needs fixing –What can be done better Find.

Developing Sustainability Dialogues for Innovative Environmental Strategies Angelina Korsunova & Sanna Poikkimäki Corporate Environmental Management School.

1 Strategic Thinking (Daft, pagina 238 /258) Strategic thinking means to take the long-term view and to see the big picture, including the organization.

Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. 2-1 Chapter 2 Strategic Planning and the Marketing Process.

Marketing Today. WHAT IS MARKETING? Businesses have two main functions Businesses have two main functions Innovation and Marketing, the rest are… Innovation.

4 Strategic Management in the Multinational Company:

Discussion Questions October 16&18, 2012 POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: Dept.

Positioning Yourself as an Entrepreneur 3-1 Explore Market Opportunities Prepared by Ron Knowles Algonquin College & Jennifer Rouse Barbeau Canadore College.

Management, 7e Schermerhorn Chapter 8 Prepared by Michael K. McCuddy Valparaiso University John Wiley & Sons, Inc.

Innovation Work Circle: Big Data Presented By: Innovation Work Circle Group.

Creating New Businesses. Entrepreneurial Orientation EO refers to the processes, practices, and decision-making styles of organizations that act entrepreneurially.

STRATEGIC MANAGEMENT ACCOUNTING The Balanced Scoreboard Companies must mobilize and deploy intangible assets to create and sustain competitive advantage.

© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 17 Generic Strategies— Advantage and Scope.

Strategy Formulation: Situation Analysis and Business Strategy

McGraw-Hill/Irwin © 2009 The McGraw-Hill Companies, All Rights Reserved.

To Engage Your Customers With Your Brand Identity That Makes An Impact And Leave Your Imprint On The Market Break Through The Barriers That Block The Way.

Apple Computer Financials Stock Price Net Income (millions)

Introduction to Management LECTURE 18: Introduction to Management MGT

Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall 4-1.

Is the problem real?. Objectives Introduce opportunity identification as an approach to entrepreneurial opportunity analysis and new venture creation.

Keeping Seniors Safe at Home Through Innovative Home Design Implementation Introduction As a small renovation company established in 1989 we see the market.

Management Practices Lecture-5 1. Recap Behavioral Management The Hawthorne Studies Theory X and Y Theory X v. Theory Y Theory Z Systems Considerations.

IM111 – Lecture 111 Industrial & Management Engineering Department Industrial Relations IM 111 Dr Yehia Youssef.

THREE GENERIC COMPETITIVE MUHAMAD ADHWA SHARUDI N

Strategy Prof Karen Hanen Mgt 360.

ENTREPRENEURSHIP DEVELOPMENT Strategic Management and the Entrepreneur

JANI AARTI En No:  By the end of this lecture, students should be able to: 1.Explain the functions of management 2.Define and explain strategy.

Entrepreneurial Strategies. A Major Shift... From financial capital to intellectual capital – Human – Structural – Customer.

Developing the Marketing Strategy.

Strategic Role of HRM Lecture 2.

MGT301 Principles of Marketing

Paper Airplane Challenge: A Market Economy

Principles of Management Learning Session # 26 Dr. A. Rashid Kausar.

Presentation transcript:

20/10/11 Lecture 4

reat_leaders_inspire_action.html

Invention or Innovation Invention is the formulation of new ideas for products or processes Innovation is all about the practical application of new inventions into marketable products or services These concepts straddle the line between conceptualization and actualization Invention constitutes the initial creation of a new product, technique or practice, while innovation represents the practical fulfilment of one or (as often is the case) multiple products, techniques and/or practices.

Latest Apple Products

Apple Articles the-state-Apple.html the-state-Apple.html roduction_hit_by_manufacturing_bottleneck_report.html roduction_hit_by_manufacturing_bottleneck_report.html production-may-triple-soon/ production-may-triple-soon/

Apple Case – Key Themes: Dealing with the changing structure of an evolving industry Achieving sustainable competitive advantage Accurately timing strategic moves Using innovation to create competitive advantage

Broader Comments Differentiate between product advantage and competitive advantage Focus ‘too insular’ at one time Multiple standards may co-exist when there’s a big gap between them Companies must pay careful attention to timing and windows of opportunity

The PC Market Who are the buyers?Managers buying a couple of PCs Everyone What were they like?UnsophisticatedDemanding - sophisticated What did they want?Brand, reliability - IBMPerformance including reliability Price focussed SummaryGreat Customers – Weak, fragmented willingness to pay high price Difficult, powerful customers – know what they want and do not want to pay a high price