Team #5. Target Market The Whole Population of the accessible world. Anyone and everyone can enjoy the great taste of Pepsi.

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Presentation transcript:

Team #5

Target Market The Whole Population of the accessible world. Anyone and everyone can enjoy the great taste of Pepsi

Segmentation Region Age PepsiCo treats hot countries such as Asia, Middle East and African differently in comparison to cold countries Consumption of soft drinks is 70% in summer and 30% in winter season while in European countries its consumption is almost the same all year around In USA, Pepsi targeted the generation X (younger generation). They comprise majority of the population and they positioned Pepsi in the mind of youth that Pepsi is for the youth.

Product Strategy Plan Color Logo Change Remove the cola

Place/Distribution Strategy

Promotion Plans Personal Selling Advertising Sales Promotion

Price Strategy Penetration Rural Third world Skimming Urban Europe

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