Today’s concept of Branding Can’t Live Without It Dr. Joanne LeoniCraig SkillingDr. Maureen Lloyd-James

little Apple With $1,300, Steve Jobs & Steve Wozniak founded Apple Computer, Inc.

lot of Apple iMac iPod iTunes iPhone iPad

he Brand has to Differentiate Recognition— everyone will remember Identity— everyone knows the name Memorability— transfers to recall, emotion, or meaning

Connections — people, places, events, use & lives Longevity — but updatable Value —in the mind of the individual Persuasive —has meaning & purpose that is easily understood he Brand has to Differentiate

randing for you and your company Create a culture Available anytime, anyplace Everyone wants it in their lives and work

hat Apple has done Created a cultural and social phenomenon Makes products that impact lives Start trends and developments Is recognized for its innovation in technology

o Can You Creating a brand that includes: elements of desire Recognition Transferability Does not happen overnight Create a competitive advantage and position in category or industry

o where do we go from here? What is you or your company’s competitive advantage? –Pricing –Customer Service –Originality –Delivery Choose from the following words or phrases the one that best describes you or your company? –A great value –Memorable and –Recognizable, noted and –Distinct in category Do you use any form of Social Media to advertise and or promote yourself or business? –yes –no

oll Everywhere! How often, if any do you review and analyze your products and services? –Once a year –Quarterly –Monthly –Other From which form of media do you believe you get the best exposure for yourself or company? –Internet –Television –Magazines –Web Site How often, if any do you review and analyze what your competitor is doing? –Once a year –Quarterly –Monthly –Other Have you ever used a survey, focus groups or interviewed your customers? –yes –no

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