As businesses grow, its owners begin to have new ideas that can help maintain their new standard and also improve the productivity of their companies. These ideas can be marketed publically through these options; 1. Reaching more people with the same message 2. Reaching different people with a new message.

Option 1 can be related to the Hub and Spoke model. The hub and spoke model is a system of connections arranged like a chariot wheel, in which all spokes are connected to the hub at the center.

HUB The spoke are access and communication channels eg.social medias The hub is the home base of your company e.g. website

The hub is a home base usually your main website where you intend to drive new visitors, prospects and customers. The core functions of the Hub are to provide leadership, resources, strategic planning and other information about your company to your potential clients and customers.

The spokes also known as the outposts are all other places where you spend time such as social networking sites, networking events among others. The main purpose of the spokes is to support the home base( hub). The Spoke component of this model builds capacity for service provision in the community. The hub(website) is mostly owned and managed by you whilst the spokes(social medias) are usually owned by someone else.

The hub and spoke model is one of the effective ways to actualize and market your ideas to your prospects and customers with less cost effect.

Globiztec Consultants is a management consult, IT audit and technology service firm that specializes in:  Website design,  Logo design,  Business plan development  Marketing strategy  Information security strategy  Application Development  Database development and other IT services. Contact us on A- Adabraka near Melcom or adjacent Police Station. T / E - W -

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