WoM, Buzz Marketing and Viral Marketing 13110000121 Özde Aslı Boslu 13100000164 Gençer Hepbenli 13100000127 R. Kıvanç Karacalar

Definitions of WoM, Buzz and Viral Marketing Word of Mouth (WoM): The most powerful medium on the planet. It’s the actual sharing of an opinion about a product or service between two or more consumers. Buzz marketing: an event or activity that generates publicity, excitement, and information to the consumer. Viral Marketing: An attempt to deliver a marketing message that spreads quickly and exponentially among consumers.

Word of Mouth Marketing (WOMM) "Any business action that earns customer recommendation" Most powerful form of marketing Builds brands, drives sales, sparks conversations

5 Principles of WOMM Credible Respectful Social Measurable Repeatable

Buzz Marketing Spread information to the consumer via an event, a measure or a spectacular Surprising or memorable action associated with a brand Word-of-mouth and media coverage Be careful with the reactions

Buzz Marketing (cont'd) Influencers or early adapters are initially targeted Social media, marketers' own social networks, outside bloggers Marketing managers, Market Research Analysts, Demonstrators and Product Developers

6 Buttons of Buzz 1-The Taboo 2-The Unusual

6 Buttons of Buzz (cont'd) 3-The Outrageous 4-The Hilarious

6 Buttons of Buzz (cont'd) 5-The Remarkable 6-The Secrets

Viral Marketing Facilitating the transmission of a message from one person to another Original, amusing, surprising or interesting offer to internet users All kinds of forms, depending on the target The personalisation of a message, the incentive and intuitive use Formats: viral video, e-mail, downloadable module, widget, white paper and study, Facebook application, audio and video podcast…

The Six Simple Principles of Viral Marketing Gives away products or services; Provides for effortless transfer to others; Scales easily from small to very large; Exploits common motivations and behaviors; Utilizes existing communication networks; Takes advantage of others’ resources.