Its Your Move Amelia Shaw TransLink October 21, 2010.

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Presentation transcript:

Its Your Move Amelia Shaw TransLink October 21, 2010

Outline Objectives and Strategy Create Awareness Provide Information Engage Collaborate Report out How do you have a regional conversation on a complex topic that will affect everyone?

Objectives and Strategy Objectives: To determine general government, stakeholder and public support for the proposed 10-Year Plan; Adhere to TransLinks Principles of Public Consultation and Public Outreach; and Meet the requirements of the Act. How: Determine general appetite for programs and investment; Inform the discussion with list of existing and potential funding sources; and Facilitate an inclusive dialogue to review the plan and funding sources with public and stakeholders.

Newspaper Ads (branding)

Newspaper Ads (fact)

Newspaper Ads (double page spread)

Newspaper (4-page insert)

Funding Ad

Radio 1 Million People GHG (Green House Gases) Congestion Trips by Cars Infrastructure* *This radio spot was added in to encourage a stronger reaction from the public. It was pulled after a few days.

Television Ads 1 Million Cars Congestion Funding GHG

Television Ads 1 MillionCarsCongestion FundingGHG Click link to view video

Online

Social Media

Overarching AdPublic Consultation Ad Newspaper Ads (feedback)

Engage and Collaborate OFF – LINE IN PERSON

Engage and Collaborate

ON – LINE

Its Your Move

Evaluation

Reporting Out Consultations in May/June: Local Government Update Greater Vancouvers Livability Forum Employee Forum Nine Community Consultation Workshops throughout the Metro Vancouver area Front Room Forums Over 700 participants completed Its Your Move in person BEPARTOFTHEPLAN – Website 45,000 visits Over 3,000 participants completed Its Your Move online TransLink Listens – on-line Market Research Over 1,100 completed Its Your Move

Participants at Consultation Workshops 1 Jun – 25 Jun (74 tables) Reporting Out Its Your Move TransLink Listens (1155 participants)

Reporting Out Its Your Move On-Line – Its Your Move 1 Jun – 30 Jun (2038 participants)

Reporting Out How to pay for it – Its Your Move Note: Transit Fare, Fuel and Property only have two choices Participants at Consultation Workshops 1 Jun – 25 Jun (74 tables) TransLink Listens (1155 participants)

Reporting Out How to pay for it – Its Your Move On-Line – Its Your Move 1 Jun – 30 Jun (2038 participants) Note: Transit Fare, Fuel and Property only have two choices

Thank-You