ONLINE CONSUMER BEHAVIOUR Alparslan KUŞÇU 15-08-1439 Yusuf ÖZTÜRK 15-08-1464.

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Presentation transcript:

ONLINE CONSUMER BEHAVIOUR Alparslan KUŞÇU Yusuf ÖZTÜRK

Online Shopping Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the internet without intermediary services

Online shopping behaviour Online shopping behaviour(also called online consumer behaviour) refers to the process of purchasing products or services via the internet. Online shopping became popular in the mid 1990s with the popularization of the World Wide Web

Online Shopping behaviour Advantages and Disadvantages Advantages Disadvantages Convenience Fraud and security Information and reviews Privacy Price selection Hacking Low cost Hands on inspection Transportation Can’t buy with cash Fastness Cannot bargain 7/24 Buying

Payment Credit Debit Check Advance payment Cash on delivery Invoice

ONLINE SHOPPING ATTITUDES & BEHAVIOUR

External Environment legal framework trustworthiness of online vendors numbers of competitors

Demographics variables as age gender level of education Income time online.

Personal Characteristics Internet knowledge need specificity Cultural environment.

Vender/Service/Product Characteristics real existence of the store/physical location store reputation store size reliability number of Internet store assurance-building mechanisms use of testimonials

Website Quality website design features can be regarded as hygiene motivator factors that contribute to user dissatisfaction and satisfaction with a website

Intention to Shop Online İntention of consumers to shop online refers to their willingness to make purchases in an Internet store.

Online Shopping Decision Making information seeking comparison of alternatives choice making.

Online Purchasing Online purchasing is reported to be strongly associated with the factors of personal characteristics, vendor/service/product characteristics, website quality, attitudes toward online shopping, intention to shop online, and decision making

Consumer Satisfaction It can be defined as the extent to which consumers perceptions of the online shopping experience confirm their expectations.