International e-commerce for developing countries Practical case studies in overcoming barriers to trade through digital channels A presentation to: WSIS.

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Presentation transcript:

International e-commerce for developing countries Practical case studies in overcoming barriers to trade through digital channels A presentation to: WSIS Thematic Session By: James Howe Date: 28 th May 2015

B2B DAP FOB EXV B2B DDP Small B2B B2C2B B2C B2C2C % Potential Brand + Loss + Debt Survival sales Negotiated sales Bonus Sustainability Failure RED OCEAN Corporate branding Legal Rep. Intl. payment sol. Branded offers Market side logistics eMall & VMP rep. Free shipping & returns Affiliate & brand Ambassador programs Increasing sales volume value added

Customer Selecting products & target markets 1 Preparing content 2 Getting online (eMall, VMPs, social media) 3 Export logistics Labelling & consolidation 4 E-Fulfilment solution 5 Fiscal representation 6 International & local payment solutions 7 Returns logistics management 8 Marketing and CRM 9 Producer Awareness raising Learn & adapt Awareness raising: Documentation and presentation of training materials Greater visibility required Publishing papers Improved online communications E commerce event Selecting products and preparing content: Training and e-learning modules for effectiveness in digital communications Getting online: Ease of use of “e Mall” for administrators Software linkages to other e marketplaces (“API’s” to interact with markets) Adapted for other sectors (B2B, Services, Food etc.) Mobile commerce platforms v2.0”) Payment solutions Partnering with additional payment providers Training and documentation Logistics and fiscal representation Partnerships Training and documentation Economic Sustainability Billing modules for groups running and maintaining a shared e commerce platform Marketing and CRM Customer service platform (capability and pilot) Digital promotion tools Study and recommendations Pilot / proof of concept There is a lot more to do in order to support SME’s in overcoming the barriers to e commerce… 3