TRAVEL & TOURISM State Test Review

1  3 Things a cruise line should consider when pricing a cruise:

1  Cabin location, length of trip, season of sailing

2  Parts of a Cruise Ship: Where is the bow? Where is the starboard? Where is the port? Where is the Stern?

2  Bow- Front of Ship  Starboard- Right Side of Ship  Port – Left Side of Ship  Stern – Back of Ship

3 Name the 4 major Cruise Lines

3  Carnival, Celebrity, Disney, Royal Caribbean

4  What is the capital of Georgia?

4  Atlanta

5  What is included in the price of a ship?

5  On Board Entertainment, meals served in the dining room, cabin

6  Why would a Park City hotel increase its room rate during Sundance film festival?

6  Demand is greater than supply

7  What is a spa?

7  a property that offers many health related services

8  What is the capital of Oregon?

8  Salem

9  What is Market Segmentation?

9  Segmenting the market based on specific characteristics to understand the needs and wants within each market.

10  What is the cheapest room on a cruise ship?

10  Inside Cabin

1  What is Social Impact?

1 people traveling to a destination want to experience the culture of that location (food, customs, dress, etc.) For example: travelers going to Mexico and eating authentic Mexican food. They bring with them their own ways which can influence the culture they are visiting.

2  When did mass transit change the way people traveled?

2  1800s with the railroad

3  What is a Bed & Breakfast?

3  fewer rooms, lots of personal service including breakfast

4  What is the capital of Utah?

4  Salt Lake City

5  What is the capital of New York?

5  Albany

6  What is the capital of Nevada?

6  Carson City

7  What is the capital of Illinois?

7  Springfield

800 Why do airlines offer last minute discounts?

800  Supply is greater than demand

9  Name the 7 steps of the selling process.

9  1. Approach,  2. Determine the Needs,  3..Present the Product,  4. Overcome Objections,  5. Closing the Sale,  6. Suggesting Selling,  7. Follow-Up

10  What is the capital of Texas?

10  Austin

1  What is Business to Business Selling?

1  theme parks sell tickets to hotels and hotels turn around and sell those tickets to their guests.

2  What are the 4 major career segments in Travel & Tourism?

2  Food & Beverage, Lodging, Travel & Tourism, Sports, Events & Entertainment

3  What is Check-In at the airport?

3  The boarding procedure that lets the airline know a passenger has arrived

4  What is the Hub & Spoke System?

4  An airline network formed by a hub (large airport) and spokes (smaller airports). Passengers fly from spokes to hubs to connect to other cities. It saves the airlines money.

5  What is the capital of South Carolina?

5  Columbia

6  What is primary research?

6  Information gathered specifically for the particular marketing situation. For example, a hotel could send a survey to a recent guest to gather primary research.

7  What is demographic segmentation?

7  Statistics that describe a population in terms of personal characteristics such as: age, gender, income, ethnicity, or education

8  What is the capital of Maryland?

8  Annapolis

9  What is a drop off charge in car rental procedures?

9  this is added if a rent-it-here/leave-it-there rate is not available

10  What is Seasonality?

10  highs & lows of demand for a destination and its facilities, generally based on climate & geography. How to overcome it: cruises are cheaper during hurricane season.

1  What is a feature and give an example:

1  a physical characteristic about a product that can help describe the product. An example of this would be: additional leg room on an airplane.

2 What is an apprenticeship?

2  educational, hands on experience working at a business with an experienced employee. May not get paid.

3  What is Yield Management Pricing?

300  Setting different prices for goods and services in an effort to maximize revenue when limited capacity is a factor

4  What is Amtrak?

4  U.S. National Railroad System

5  What is inelastic demand?

5  When price does not affect demand.

6  How old do you have to be to rent a car from most car companies?

6  25 years old

7  What is Prestige Pricing?

7  A high price associated with a product to present it as being a quality or luxurious good. Hotels price their rooms high so it presents itself as a luxurious hotel. Home

8  What is target market? Answer

8  a specific group of customers that an organization selects as the focus of its marketing plan Home

9  What is unlimited mileage? Answer

9  refers to rental car companies pricing principle of allowing customers to drive as far as they want for a flat rate Home

10  What is Marketing Concept? Answer

10  business must come up with ideas to satisfy customers’ needs and wants in order to make a profit Home

1 What is elasticity of demand?

1  how much a change in price affects the change of demand. As prices increase people travel less.

2  What is infrastructure?

2  the network of utilities or the physical components needed by a destination to support tourism

3  What is the Marketing Mix?

3  The 4 P’s of Marketing: Product, Price, Place, Promotion

4  What is a benefit and give and example?

4  An advantage that is obtained because of a specific feature. An example of this would be the comfort of stretching legs in an emergency exit row seat of an airplane.

5  What is Destination Marketing?

5  the process of developing, promoting, and distributing specific locations to customers in an effort to increase visitation to that location.

6  What is the Promotional Mix?

6 Combination of promotional activities including: Advertising, Sales Promotion, Personal Selling, Publicity, Public Relations

7  What is information management?

7  Business gather information about customers through reservations and other means. They can use this information to predict future sales, plan menus, etc….

8  What is Marketing?

8  All things a seller does to bring a product to the attention of a buyer.

9  What is a travelers favorite payment choice?

9  Credit Card

10  What is most popular ride in a theme park?

10 Roller Coaster