FINAL PROJECT (15%) (5-6 persons/group)

The brand owner will seek to bridge the gap between the brand identity and the brand image. Brand PositioningBrand Personality Brand Identity consumers 1)Communication Tools 2)Collateral Materials Brand Elements 1)Brand Names 2)Brand Logos and Brand Symbols 3)Brand Slogans 4)Brand Characters 5)Brand Colors 6)Brand Fonts Brand Image 1.Target analysis 2.Competitors analysis 3.Self analysis

1.Briefly explain about your target (Demo, Psycho) 2.Analyze your competitors looking at their brand elements and collateral materials (ref.: group discussion activity) Please show brand elements and at least 3 collateral materials of each brand before you analyze and make a summary of the brand identiy 3.Analyze yourself (create brand identity) a.What is your brand name? b.What do you want to be? How do you want consumers to see you? c.What is personality/mood and tone of your brand? d.What is the point of difference between your brand and competitors? 4.Visualize yourself  creative matrix (ref.: logo design activity) 5.Create brand elements (Use pictures in creative matrix to create your band elements. Support with reasons corelated with the brand identity) a.Brand name b.Brand logo & symbol * c.Brand slogan (optional) d.Brand character (optional) e.Brand colors f.Brand fonts 6.Create 6 collateral materials (or Communication Tools) to communicate your brand identity and create accurate brand image You have to show how you develop the logo. Each design element you choose to create the logo has to be supported with reasons that relate to the brand posiitoning or personality or mood and tone. Identify the color scheme and reason to support the colors selection. Identify font type and reason to support the selection.

In your Presentation 1.Analysis on Target 2.Analysis on Competitors 1)Show logo and 3 collateral materials brand no.1 2)Show logo and 3 collateral materials brand no.2 3)Show logo and 3 collateral materials brand no.3 3.Brainstorm  creative matrix OR mind mapping Please make sure that all the ideas you generated are visualizable. 4.Highlight word (s) that you will use for your brands. 5.Create 6 drafts of your logos. Choose the best one with reason support. 6.Create the chosen one in the computer graphic program in black and white. Show the black and white version in your presentation. 7.Try different colors schemes or color combinations. Choose one with reason to support your selection. 8.Create 6 collateral materials. Show the pictures. Don’t forget your names and IDs.

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