Review notes and study Unit 2 vocabulary flashcards. Objective February 24, 2015 persuasive technniques in commercials Homework: Review notes and study Unit 2 vocabulary flashcards. Objective I can identify and evaluate persuasive techniques and propaganda used in commercials and advertisements. Warm Up: Take out 5 blank index cards. Turn to pg. 24 in your vocabulary book, and make flashcards for words #6-10 - constrain, contemporary,depict, disinterested, encompass

Think about a commercial that you have seen recently that you felt was very persuasive - maybe you even went out and purchased the product or at least are interested in purchasing it in the future. What made the commercial so convincing?

elements of commercials https://www.ncta.com/platform/wp-content/uploads/2012/12/tv-commercial-break-workouts-img-15684.jpg

elements of commercials images, words and slogans

elements of commercials images, words and slogans sounds

elements of commercials propoganda images, words and slogans sounds

elements of commercials propoganda images, words and slogans a simple, carefully worded phrase intended to give a positive impression of the product. sounds

elements of commercials propoganda images, words and slogans a simple, carefully worded phrase intended to give a positive impression of the product. sounds dialogue

elements of commercials propoganda images, words and slogans a simple, carefully worded phrase intended to give a positive impression of the product. sounds dialogue narration

elements of commercials propoganda images, words and slogans a simple, carefully worded phrase intended to give a positive impression of the product. sounds music dialogue narration

elements of commercials propoganda images, words and slogans the attempt to convince an audience to accept ideas without considering other viewpoints a simple, carefully worded phrase intended to give a positive impression of the product. sounds narration music dialogue

slogans a simple, carefully worded phrase intended to give a positive impression of the product.

Eat fresh Subway

I'm lovin' it McDonald's

Good to the last drop Maxwell House

Have it your way Burger King

What's in your wallet Capital One

The family company Johnson & Johnson

Because I'm worth it L'oreal

Improving home improvement Lowes

Expect More. Pay Less. Target

The ultimate driving machine. BMW

The world's online marketplace. ebay

Magically delicious. Lucky Charms

The un-cola. 7 up

Think outside the bun. Taco Bell

Always low prices. Always. Walmart

Shark Tank Luminaid https://www.youtube.com/watch?v=1x76SuEgj_8 Now you try! Come up with a clever catchphrase slogan for the following products:

knife set http://maxcdn.thedesigninspiration.com/wp-content/uploads/2012/05/Creative-Products-013.jpg

baby shower cap http://www.clickypix.com/wp-content/uploads/2013/09/odd-cool-products-we-want-14.jpg

tree book shelves http://www.likecool.com/Home/Store/Tree%20Bookshelf/Tree-Bookshelf.jpg http://dailycreativity.net/wp-content/uploads/2013/04/0iBtN.jpg

corner cat scratcher https://s-media-cache-ak0.pinimg.com/236x/25/18/ac/2518ac53976a694329e62a7e51d371b4.jpg

propaganda any form of communication that is so distorted that it conveys false or misleading information to advance a specific belief or cause. Propaganda attempts to convince an audience without considering other viewpoints http://www.gwennseemel.com/images/blog08/Rosie.jpg

Propaganda techniques in advertising http://thumbs.dreamstime.com/x/tv-commercial-19014989.jpg

bandwagon appeal http://t1.gstatic.com/images?q=tbn:ANd9GcTdHXdTCVaOo1feB4BlqEVEbNG1p88yo8tJ_nPkN73JN9sHV0CKQA takes advantage of people's desire to be part of a group or be popular. Everyone else is doing it. Why aren't you? LeBron James and Chromebook https://www.youtube.com/watch?v=n6S1JoCSVNU https://www.youtube.com/watch?v=S95J5BowMmk

stereotype presents a narrow, fixed idea about all the members of a certain group. No politician can be trusted. https://nattykuume.files.wordpress.com/2012/02/police-stereotype.jpg I am Man - Burger King https://www.youtube.com/watch?v=8tZR3M7SQwA

https://wallacenicoler. files. wordpress. com/2014/10/dr-pepper-101 https://wallacenicoler.files.wordpress.com/2014/10/dr-pepper-101.jpg

name-calling the use of loaded words to create negative feelings about a person, group or thing. Only a tree-hugger would try to protect that park from developers. http://www.freeworldu.org/Plumbing/FlashcardImages/10090/d4953ebe-40c5-4d57-9b7d-55fa65ecd68a.jpg

http://graphics8. nytimes http://graphics8.nytimes.com/images/2008/11/04/business/04adco-inline2-190.jpg

snob appeal sends a message that something is valuable because only "special" people appreciate it. Our jeans are designed for people who insist on quality. http://3.bp.blogspot.com/-ALcHZDy5YdQ/T0FBj8Ig0QI/AAAAAAAAAFg/qkhMzxbStmo/s220/snob2.gif

https://medialiteracysp13.files.wordpress.com/2013/04/rolex.jpg

http://www. marcresearch http://www.marcresearch.com/blogs/merrill/wp-content/uploads/2009/06/starbucks_ad_2.jpg

endorsement a recommendation made by someone who is well-known, but not necessarily an authority. Celebrities use their fame to persuade you to believe in a cause, candidate or product.

http://notebook.stc.org/wp-content/uploads/2011/11/Brown-print.jpg

Nike billboard http://paavodesign.files.wordpress.com/2012/04/cometogether2.jpg

Nike billboard BANDWAGON APPEAL The Nike swoosh symbol is filled with all the different kinds of Nike shoes, showing consumers the variety of products made by their company and insinuating that there is a Nike shoe out there for everyone. By saying "come together," Nike is trying to get the customer to feel like they can belong in a group with all the other people that already have Nike shoes, like it's one big happy Nike-wearing family. The "right now" pressures consumers into feeling like they need to purchase Nike shoes as soon as possible so that they don't missed out. http://paavodesign.files.wordpress.com/2012/04/cometogether2.jpg

Nike magazine ad http://files.coloribus.com/files/adsarchive/part_1151/11517355/file/nike-sparq-lindsey-tarpley-small-38820.jpg

Nike magazine ad SNOB APPEAL The wording "My better is better than your better" appeals to people's desire to have / be the best. Consumers may read that and feel like they need to get some Nike shoes in order to be better than people who wear other shoes. Nike wants people who wear other shoes to feel inferior because they are not wearing the Nike brand of shoes. They know people want the best, and by purchasing Nikes they are on their way to being the best. http://files.coloribus.com/files/adsarchive/part_1151/11517355/file/nike-sparq-lindsey-tarpley-small-38820.jpg

Nike commercial https://www.youtube.com/watch?v=FpKduqYmALw ENDORSEMENT The commercial has celebrity football player Tom Brady. The commercial is trying to say that Nike encourages everyday people to be better, to challenge themselves, to do more than they ever thought they could. In the end, they could be so good that they surpass the skills of top athletes.