Andrea Lee Bárbara Zomer Fernanda Lopez. 4 P’s Product Price Place Promotion Snail Night Flats: o Flats available on nightclub vending machines o Flexible,

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Presentation transcript:

Andrea Lee Bárbara Zomer Fernanda Lopez

4 P’s Product Price Place Promotion Snail Night Flats: o Flats available on nightclub vending machines o Flexible, Comfortable, Practical, Stylish! o Available in 3 sizes (S, M, L) and several colors Accessories: o A customized collectable nightclub box o Comes with a bag for you to carry your high heels Insanely genious emergency-flat-shoe!

Place Promotion 4 P’s Product Price o Low price: although aiming at high social class girls, our pricing strategy consists in an affordable price in order to consumers to acquire the product more than once.  $ o Pricing main idea – since the product is not high- value added, its price has to be appealing enough to make it trendy

Price Promotion 4 P’s Product Place o Vending machines available in prestigious nightclubs (SP, Brazil) Payment: by cash, credit cards and nightclub associate cards

Price Place 4 P’s Product Promotion o Social medias: YouTube Facebook Twitter High-visited blogs o Website o Inside promotion: hire models to show up wearing the product in popular nightclubs o Advertisement on strategic nightclub spots (restrooms and coat checks)

Customers (needs): Comfort Acessibility Practicity Company: Logistics, Product Development, Marketing and Sales Force Competitors: No competitors in this category Collaborators: Shoes and vending machines suppliers Associated nightclubs Context: Flats - fashion and trendy Girls looking for comfort Unexploited opportunity MARKETING ANALYSIS The 5 C’s

STRATEGY Positioning Segmentation Target Demographic: Gender – Female Age – 18 to 28 years old Income – high social classes Psycological: Lifestyle – party girls Geographic: Brazil, São Paulo

Positioning Segmentation STRATEGY Fashion, trendy and edgy girls, who love to party until the sun comes up! MAIN TARGET Young girls who often go to nightclubs to have fun and enjoy the night, no matter what. Those girls would not mind to drop off their high heels in order to dance and have a great time all night long. Target

Segmentation STRATEGY Unique Selling Proposition: Our flats not only provide comfort and practicity, but also give our customers the opportunity to have a great time with their friends. Target Positioning

Set your feet free!