© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Getting Georgia Covered Danté McKay Georgia State Director

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org I.Introduction II.Digital Tools III.Health Insurance Literacy (HIL) Agenda

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org INTRODUCTION TO ENROLL AMERICA

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Enroll America is an independent, nonpartisan, nonprofit 501(c)(3) organization that provides coalition-building and technical assistance support to 4,600 partners in all 50 states and the District of Columbia in service of our mission to “maximize the number of Americans who enroll in and retain health coverage.” Introduction to Enroll America

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org II. DIGITAL TOOLS

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Get Covered Data Database that tracks individual consumers Built for outreach staff and volunteers User friendly Packaged with outreach tools to help streamline your program Pre-loaded with records of over 200 million consumers, nationwide

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Get Covered Data Address Age DOB Gender Name Phone Number Race Uninsured Propensity

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Calculator

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Get Covered Connector

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Get Covered Connector

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Get Covered Connector StatesAppointments Offered (OE2) Scheduled Appointments Completion Rate NC 39,39815, % FL 122,20314, % SC 108,6859,33594% TN 6,7931, % GA 19, %

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org HEALTH INSURANCE LITERACY (HIL)

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org HIL measures whether individuals can: Evaluate information about health plans Select the best plan for their needs and budget Use the plan once enrolled What is HIL? Source: Consumers Union, Measuring Health Insurance Literacy: A Call to Action, February Available on-line at:

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Nearly half of assister programs had seen people who did not understand how to use insurance. Knowledge Gaps Only 14 percent of all respondents accurately understood these four concepts: deductible, copay, co- insurance and out- of-pocket maximum. Sources: Adapted from Enroll America & Consumers Union Presentation; Loewenstein, “Consumers’ misunderstanding of health insurance,” Journal of Health Economics, September 2013; Kaiser Family Foundation, Survey of Health Insurance Marketplace Assister Programs, July 2014

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Themes explored: 1.Consumers’ interest in receiving information about health insurance terms and concepts 2.The best times to expose consumers to information about health insurance in order to positively affect their behavior 3.What messengers consumers want to hear from about health insurance and how to use coverage 4.How consumers are interested in receiving new information About the survey: Web-based survey of 1.2 million consumers on the Get Covered America list 1,617 respondents (more likely to be over 55, female, and White) Not nationally representative February 28-March 4, 2015

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org The Uninsured and Marketplace Enrollees Want More Information! Source: Enroll America, A Guiding Framework on Health Insurance Literacy for the Outreach and Enrollment Community, May 2015

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Who the Uninsured Want to Hear From About Health Insurance Basics Source: Enroll America, A Guiding Framework on Health Insurance Literacy for the Outreach and Enrollment Community, May 2015

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Who Marketplace Enrollees Want to Hear From About Using Coverage Source: Enroll America, A Guiding Framework on Health Insurance Literacy for the Outreach and Enrollment Community, May 2015

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Visit Enroll America’s HIL Resource Hub Share, Learn & Evaluate Find consumer-friendly tools by topic and type Rate posted materials

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org CLOSE

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org State of Enrollment Conference Join Enroll America at the State of Enrollment Conference in Washington, D.C., June 10-12:

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org Danté McKay, JD, MPA State Director, Georgia Enroll America (404) Contact