ADVERTISING AND SALES PROMOTION LESSON 2.6 – ENVIRONMENT AND LEGISLATION COPYRIGHT © TEXAS EDUCATION AGENCY, ALL RIGHTS RESERVED.

Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1)Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2)Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3)Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4)No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non- educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee. COPYRIGHT © TEXAS EDUCATION AGENCY, ALL RIGHTS RESERVED. 2

Terms Food and Drug Administration (FDA) – Regulates the labeling and safety of food, drugs, and cosmetics sold in the United States. Consumer Product Safety Commission (CPSC) – Responsible for overseeing the safety of products such as toys, electronics, and household furniture. Equal Employment Opportunity Commission (EEOC) – Responsible for the fair and equitable treatment of employees with regard to hiring, firing, and promotions. Occupational Safety and Health Administration (OSHA) – Provides guidelines for workplace safety and enforces those regulations. Securities and Exchange Commission (SEC) – Regulates the sale of securities (stocks and bonds). Environmental Protection Agency (EPA) – Protects human health and our environment. Federal Trade Commission (FTC) – Has the responsibility of enforcing the principles of a free enterprise system and protecting consumers from unfair or deceptive business practices. COPYRIGHT © TEXAS EDUCATION AGENCY, ALL RIGHTS RESERVED. 3

AREAS OF ADVERTISING REGULATION Various government bodies regulate advertising Advertising can have influence on generations and consumer groups COPYRIGHT © TEXAS EDUCATION AGENCY, ALL RIGHTS RESERVED. 4

Advertising to Children COPYRIGHT © TEXAS EDUCATION AGENCY, ALL RIGHTS RESERVED. 5

Competitive Issues COPYRIGHT © TEXAS EDUCATION AGENCY, ALL RIGHTS RESERVED. 6

DECEPTION AND UNFAIRNESS IN ADVERTISING COPYRIGHT © TEXAS EDUCATION AGENCY, ALL RIGHTS RESERVED. Three Elements of Advertising Deception: 1.There must be a representation, omission, or practice that is likely to mislead the consumer. 2.This representation or practice must be judged from the perspective of a consumer acting reasonably in the circumstance. 3.The representation must be a “material” one. 7

THE BUREAU OF CONSUMER PROTECTION Divided into six different divisions: 1. Advertising Division 2. Enforcement Division 3. Financial Practices Division 4. Marketing Practices Division 5. International Division of Consumer Protection 6. Division of Planning and Information COPYRIGHT © TEXAS EDUCATION AGENCY, ALL RIGHTS RESERVED. 8

PACKAGING TYPES Aseptic Packaging – Incorporates a technology that keeps food fresh without refrigeration for extended periods of time. Environmental Packaging – Packages that respond to consumer demand for environmentally sensitive designs. Cause Packaging – Packaging to promote social and political causes. COPYRIGHT © TEXAS EDUCATION AGENCY, ALL RIGHTS RESERVED. 9