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(website) (FB) (top 10) Y:\My Documents\evian_live_young_1.jpg (print ad) Y:\My Documents\evian_live_young_1.jpg (pastrami) (roller) (mirror) Media Literacy

1) What is media?  Means or ways of communication that reach a large number of people 2) What is media literacy? The ability to access and understand a variety of forms of media

Media Literacy: Format 3) What are some devices/tools we use to get information?  Internet, newspaper, magazine, radio, TV, books, billboards, cellular devices 4) What are some of the different types of media messages shared through those devices/tools?  advertisements, blogs, movies, photos, songs, TV shows, fiction and nonfiction stories, , art, videogames, websites 5) What are the three main categories of media? 1.Visual Media 2.Auditory Media 3.Written Media

Use the graphic organizer from the other day to help you categorize the following auditory, visual, and written media messages. 1. Television commercial 2. Radio commercial 3. Newspaper advertisements 4. Newspaper article 5. Billboard public service announcement 6. Internet popup advertisements 7. Blogs 8. Podcasts 9. Facebook 10. Twitter 11. Television show 12. Song on radio 13. Connect-Ed messages from school 14. Books 15. Magazine articles 16. Magazine advertisements 17. Texting 18. Instagram 19. Skype Can you think of any more?

Media Categories 6) What is Auditory Media?  messages that are heard Ex: radio, podcasts, speeches, music 7) What is Visual Media?  messages that can be viewed Ex: television, movies, web-based materials, print ads, photos, videogames, Instagram 8) What is Written Media?  messages that include text Ex: newspaper, magazines, books, blogs

Analyzing Media Attributes

Media Literacy: Analyzing Media Attributes 9) Why is it important to analyze media?  To better understand media messages and how they influence us 10) Five attributes to help you analyze media: 1. Author 2. Format 3. Audience 4. Content 5. Purpose

Media Literacy: Analyzing Media Attributes 11) Author  Who constructed the message?  company?  non-profit organization?  one person? Does the author have something to gain? If so, what??

Media Literacy: Analyzing Media Attributes 12) Format  Which type of media is used?  Auditory  Visual  Written  How do the creators use specific elements for effect?  Camera angle (close up, long shot, medium shot)  Color  Sounds/Video  Emphasizing words, emotions  Kids’ voices

Media Literacy: Analyzing Media Attributes 13) Audience  Who is the person meant to see the message?  Gender?  Age?  Is the message intended for a certain group?  Teenaged girls?  Those who can vote?  New parents?  Elderly?  Those who share a common interest? How will different people see/interpret the message?

Media Literacy: Analyzing Media Attributes 14) Content  What is the obvious, visible message?  Tacos are delicious and I need to go eat one right now!  What is the embedded or hidden message?  Assumed values  Assumed points of view  Watch out for facts and opinions mixed together  Healthy message versus unhealthy message  Hidden Messages

Media Literacy: Analyzing Media Attributes 15) Purpose  Why is the message being sent?  Persuade?  Inform?  Entertain?  Sell?  Combination of several? All?

Who paid for this media? Star Toboggans To what group does it appeal? children and adults who enjoy using sleds What is the obvious message? You should buy this sled. What is the hidden message? If you buy this sled, you will have many friends. Healthy example of media? encourages exercise outside Unhealthy example of media? no helmets or other protective gear