March/April 2015 AMPS 2014B JANUARY 2014 – DECEMBER 2014

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 2 Survey Details ● Fieldwork: January-December 2014 ● Sample: 25,584 adults (15+) ● Population estimates unchanged:  37,665,000 adults  15,236,000 households

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 3 AMPS Jun 14AMPS Dec 14 LSM LSM LSM LSM LSM LSM LSM LSM LSM LSM LSMs Stabilised – some Positive Movements

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 4 Groups AMPS Jun 14 AMPS Dec 14 Up to R R R R R R R R R R R R R R Average Household Income increases from R9,997 to R10,525 per month

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 5 Positive Trends for Functional Literacy %

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 6 No Changes to Work Status %

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 7 Key events during fieldwork period News ● 2014 Elections ● The Oscar Pistorius trial and sentencing ● Jacob Zuma’s controversial Nkandla homestead upgrade ● Strikes: Metal engineering and Postal Service ● Boko Haram kidnapping of girls in Nigeria ● Ebola outbreak in West Africa Sport ● 2014 FIFA World Cup Brazil

NEWSPAPERS

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 9 Newspapers AIR - Any ’000 % S Urban/Rur MP, LP Reef KZNL Urban Reef

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 National/Multi-Province Newspapers AIR % 79

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 % National/Multi-Province Newspapers AIR FS 130

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Gauteng & Surrounds Newspapers AIR % Reef 15-24

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Gauteng & Surrounds Newspapers AIR % Rural LP Reef

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 14 Gauteng & Surrounds Newspapers AIR ’000 % ( Sat )

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 KwaZulu-Natal Newspapers AIR %

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 KwaZulu-Natal Newspapers AIR %

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 17 ’000 KwaZulu-Natal Newspapers AIR %

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’ Western Cape Newspapers AIR % ColouredsCT Males

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Western Cape Newspapers AIR % Females Whites Males Coloureds

MAGAZINES

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 21 AIR Magazines AIR ’ GP Reef Dec 13 Jun 14 Dec 14

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 22 % Top 10 Magazine Categories (AIR)

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 23 ’000 % Family Interest Magazines AIR S Urban/Rur LP WC Coloureds

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Entertainment/Celebrity Magazines AIR % GP Dbn

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Women’s General Magazines AIR % FS

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Women’s General Magazines AIR % 505

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’ Sport and Hobby Magazines AIR %

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Motoring Magazines AIR % 755

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’ Home Magazines AIR %

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Men’s General Magazines AIR % 144

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’ Travel Magazines AIR %

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Parenting Magazines AIR %

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Business and News Magazines AIR %

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 34 Jun 14Dec 14 Newspapers1.99 Magazines Total Newspapers/Magazines Average Number of Titles per Reader

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 35 Store Magazines AIR % ’ (Own/Household copy)

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’ Store Magazines % (Own/Household copy)

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 37 % Media Access Platform – Newspapers / Magazines Any Readership 64.5 % * Streamlined cellphone & digital measures *

TELEVISION

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 39 % TV Channels Viewed Past 7 Days Note : Data includes terrestrial and satellite viewing Rural Blacks ‘000

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 40 % Pay TV Channels Viewed Past 7 days * Note : Data includes terrestrial and satellite viewing # Previously TopTV # ‘000

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 41 Community TV Channels Viewed Past 7 Days % Note: Data includes terrestrial and satellite viewing ‘

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 42 % Media Access Platform – Television Any TV 92.4 % * Streamlined cellphone & digital measures * Online 0.7% Cellphone 0.7%

RADIO

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 44 % Radio Listenership in Past 7 Days

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 45 PBS/National Commercial 7 Day Listening % ‘000

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 46 % PBS/National Commercial 7 Day Listening ‘000

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 47 Commercial 7 Day Listening Gauteng Stations % ‘000

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 48 Commercial 7 Day Listening Kwazulu-Natal Stations % ‘000 -

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 49 Commercial 7 Day Listening Western Cape Stations % ‘000

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 50 % Media Access Platform – Radio Any Radio 93.1 % S Urban/Rur

OUT OF HOME

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 52 Out of Home in Past 7 Days

CINEMA

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 54 % Cinema Trends TOTALLSM® 9-10 DStv Box Office % ‘000

CELLPHONE & DIGITAL

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 56 New streamlined cellphone and digital measures

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 57 % Cellphone Access ‘000

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 58 Smartphone Usage TOTALLSM® % ‘000

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 59 Significant Growth for Top Cellphone Activities

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 60 Networks & the Top 3 Cellphone Makes 48.2%17.8%12.6% NokiaSamsungBlackberry 40.0% 37.1% 11.1% 0.5% 0.1%

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 61 TOTAL % 7 DAYS Internet Usage ’000

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 62 Significant Growth for Top Ten Internet Activities

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 63 FACEBOOK DOMINATES IN SOCIAL NETWORKING Total95% Social Networking13,002,00012,407,000 Facebook12,205,00011,732,000 Twitter3,969,0003,758,000

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 64 WHO USES FACEBOOK AND TWITTER? % Male Female –

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 65 What about Print? Total % Newspaper Readers % Magazine Readers % Facebook Twitter

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 66 Almost one in three adults actively engages with a medium because of a comment on...

MOVING AWAY FROM MEDIA...

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 68 Access to Financial Accounts Growth for Supermarkets and Mobile branches

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 69 RETAIL CARDS Food & Grocery Shoppers Pick ‘n Pay30.6% Woolworths42.7% Toiletry Shoppers Clicks47.9% Dischem48.9% 18.0% have a retail store loyalty card

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 70 SHORT TERM INSURANCE Top 3 Short Term Insurance Companies Outsurance17.6% Santam10.0% Auto&General8.9% Change Have short term insurance4.4%1,657, ,000 + Home Security2.2%844, ,000 + Armed Response1.8%660, ,000

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 71 MEDICAL AID SCHEMES Top 3 Schemes Discovery29.1 % GEMS19.0 % Bonitas10.9 % 14.2% have medical aid

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 72 BURIAL SOCIETY Provinces with highest penetration:% Limpopo47.0 North-West38.9 Western Cape % belong to a burial society Nearly one-third attend a burial society meeting monthly 24.4% also have Funeral insurance

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 73 Vehicle Recovery Systems Vehicle Recovery System Top 3 company share: 36.7% 31.3% 19.2% 21.9% Personally own a motor vehicle 17.2% Vehicle Recovery System in Vehicles Bought New 61.4%

Copyright ©2013 The Nielsen Company. Confidential and proprietary % Have Computer Access at Home – 3,476,000 households Home Desktop Home Laptop 11.0% 16.6% … Growth for Tablets, from 5.0% to 5.5%

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 75 Readiness for Load Shedding Households:‘000% With electricity -Mains -Generator for daily use -Back-up Generator -Solar 14, , % committed to saving electricity and water

SUMMARY

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 77 Media Newspaper Readership comparable for both dailies and weeklies: - Significant gains for 2 Western Cape titles Magazine Readership stable: - Consistent results for individual titles Television Viewership healthy – growth for DStv and e.tv Radio retains its Listener levels, across both Commercial/PBS and Community stations

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 78 General Trends LSM groups show positive movements Household income grows ahead of CPI Educational levels and work status are very stable Cellphone access further increases - Listenership to radio via cellphone trends upwards Internet usage continues to grow - Online media access remains low

THANK YOU

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Eastern Cape Newspapers AIR %

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Free State/Northern Cape Newspapers AIR %

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 82 Women’s General Magazines AIR % ’000 Coloureds

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 83 Women’s General Magazines AIR % ’ Coloureds

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Home Magazines AIR % 147

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’000 Motoring Magazines AIR %

Copyright ©2013 The Nielsen Company. Confidential and proprietary ’ Store Magazines % Females (Own/Household copy)

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 87 Family Interest Magazines AIR 68 Dec Jun Dec Jun Dec Dec 14

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 88 Men’s General Magazines - AIR Dec Dec 14 Jun

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 89 Women’s General Magazines - AIR Dec Dec Jun

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 90 Business and News Magazines - AIR Dec Dec Jun

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 91 Entertainment/Celebrity Magazines - AIR Dec Dec Jun

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 92 Dec Dec Jun Jun 14 Farming Magazines AIR 0.5 Dec Dec 14

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 93 Health and Wellbeing Magazines AIR Dec Dec Jun Jun Dec Dec 14

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 94 Home Magazines - AIR Dec Dec Jun

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 95 Home Magazines - AIR Dec Dec Jun

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 96 Dec Dec Jun Jun 14 Motoring Magazines AIR 0.3 Dec Dec 14

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 97 Parenting Magazines AIR Dec Jun Dec Dec Jun Dec 14 Dec Jun Dec 14

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 98 Sport and Hobby Magazines - AIR Dec Dec Jun

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 99 Sport and Hobby Magazines - AIR Dec 14 Dec 13 Jun

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 100 Travel Magazines - AIR Dec 14 Dec 13 Jun

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 101 Youth Magazines AIR Dec Jun Dec 14

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 102 AMPS Jun 14 AMPS Dec 14 % Access to Services Improves Electricity Water in house / on plot Geyser – hot water Flush toilet Home telephone (Households)

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 103 AMPS Jun 14 AMPS Dec 14 % Electricity Corresponding Increase in Durables Electric stove Electric hotplate Microwave oven Refrigerator Deep Freezer Washing machine Tumble dryer (Households)

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 104 AMPS Jun 14 AMPS Dec 14 % TV DVD Player/Blu Ray Player Pay TV (DStv/M-Net/StarSat) Home Theatre System VCR Viewing Equipment (Households)

Copyright ©2013 The Nielsen Company. Confidential and proprietary. 105 Out of Home Screen