Threats to the WNBA Jamie Boezwinkle. Economic Hardships Loss of money during their first few years of existence – NBA financial backing ($8-10 million.

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Presentation transcript:

Threats to the WNBA Jamie Boezwinkle

Economic Hardships Loss of money during their first few years of existence – NBA financial backing ($8-10 million annually) – NBA kept the league from going bankrupt

Economic Hardships Cont. WNBA Team Salary Cap – $803,000 per team – Most WNBA players are paid $30,000-99,500 per season NBA Team Salary Cap – $49.4 million per team – Tracy McGrady is the highest paid NBA player for the Season at $23,329,561

Economic Hardships Cont. Houston Comets – NBA could not find a buyer for the franchise – 4 Time Champion franchise

Marketing Failure Commercials – Fans feel WNBA plays the “shame card” when promoting the league – Don’t promote the players like the LPGA & WTA do Ex. Serena & Venus Williams

Marketing Failure Cont. Companion to NBA – Instead of promoting the league and its players, they simply refer to the WNBA as being a companion to the NBA – Should have targeted Women’s college hoop fanatics

Works Cited – Justice, Dennis. 2008, December 31. It’s time for the WNBA to reinvent itself. id= id= – Zegers, Charlie. 2009, December 14. The WNBA, the NBA, why we compare the two. tball/a/wnba-vs-nba.htm tball/a/wnba-vs-nba.htm – Theil, Art. 2003, April 16. Market forces spell WNBA’s demise.