Tuna Çavdar Ali Onur Özar Non-Marketing

Definition of The Non Marketing Non-Marketing is an unstraightforward and subtle approach to marketing strategy to reach to new costumers by way of organizing education programme, gamification or letting costumers using products freely to introduce products of companies. It is a new trend in marketing area to create competitive advantage for organizations. Companies don’t see the way of aggresive selling when they implement this strategy.

Why Do Organizations Start to This Marketing Strategy Changing Consumer Behaviors Increasing Competition Creating their own consumers Reaching new bunch of costumers

Implementation Ways Work Training Awereness raising training Gamification Entreprenuer support Idea developing services Giving consultation for costumer Contests

Goals Long term profits Loyal costumers Contact directly to costumers Reaching out more people with less budget Better reputation

Examples To Learn that How to implement Non-Marketing PIRELLI Training device Giving information for costumers about effect of pirelli tire to security and fuel consumption by way of reaching costumers and going to selling points It took place in 21 cities and more than 200 selling point

GlaxoSmithKIine Gamification This is a game for the doctors to introduce new drug to deal with lung diseases and recent developments for this industry.

Philips Giving consultation for customer A Facebook application created to contact people through it. Letters from “babies” to their mothers that hint at what they should do in that period. A blog formed for mothers to share their experience as a mother with others.

Vodafone Entreprenuer support An international entrepreneurship found to support young entrepreneurs. Giving people ideas about business and improve their skills on management.

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