Focus on Asia Workshop All Roads Lead to China

Travel Payments Direct  Founded in February 2013 by a core group of payments professionals possessing 20-years of collective industry expertise within the travel and tourism niche.  Our unique value proposition is simple and concise: Stand Alone processing for online bookings, ecommerce, and retail card-swipe acceptance for all UnionPay Card types.

Understanding UnionPay China UnionPay was established in March 2002 by the People’s Republic of China. UnionPay is a shareholder financial service institution invested by over 400 domestic China government banks. UnionPay touts having 755-million cardholders with 4.3 billion cards in circulation and now ranks as the #1 card brand in the world (over Visa & MasterCard) for most cards issued. UnionPay is the national card brand of China with a 98% market share. Conclusion: Accepting the UnionPay card is tantamount in attracting Chinese cardholders and their purchasing power!

Understanding UnionPay The only payment network in China (2002) Over 4.3 Billion Cards issued –90% are debit cards (PIN numbers are required to authenticate a transaction) –10% (400 Million) Credit Cards High Purchase limits

Understanding UnionPay Debit Cards Pin Debit only limited to the funds available in the account, allowing large purchase such as Jewelry, automobiles, etc… Credit Cards Signature Credit Has Daily spending limits In order to process PIN debit transactions, a PIN number must be entered.

Processing UnionPay Transactions in the US MerchantAll Acquirers Credit Transaction Debit Transaction Merchants Acquirers Networks Association TPD is a registered ISO of Elavon & Planet Payment

UnionPay Seamlessly Offered Across All Points of Contact  Front desk 7  Guest makes currency choice Retail  Guest makes currency choice, tip on receipt Restaurant Front Desk  Minimal need for associate training  Fully compliant with Visa, MC regulations on cardholder presentation and currency options

Marketing Channels with TPD and UnionPay Promotional Channels UnionPay In-House China Travel Bureau Online Media Social Media Traditional Media Issuing Banks

CategoryFormatDetails Banks 10+ domestic banks: website, statements, Short Messages Service (SMS). 70% card issuance of domestic banks Major overseas banks: website, statements, SMS. Internet Major portal, travel and lifestyle websites (eg. Ctrip…) over 200,000 clicks per day BBS/ KOL/ Top topic (post)Cover most popular KOL/BBS in China Vertical Search Engine (i.e. Ctrip, Qunar…) +34MM user, +74MM monthly visits, Targeted segment market Search Engine ( eg. Baidu)Dominated Search Engine in China Offline Media （ TBD ） Print ads targeting high-end consumers ( eg. Air Magazine, Modern weekly…) Aviation, lifestyle, fashion or finance, etc. China Major Radio Channel (eg. Love radio)Major radio channels in China Travel Agencies Major travel agencies: product guide, notice of departure, website. +300,000 outbound tourists monthly UnionPay In-house Press releaseMajor domestic news agencies Corporate websiteDaily click>300,000 SMS+12M users Official UnionPay Weibo (Verified Account)+700,000 followers Official UnionPay Wechat (Verified Account)450,000 followers Marketing Channels with TPD and UnionPay

Becoming China Ready Translation services & localization within China: SEO & digital marketing within China Fulfillment services selling to Chinese customer & getting your products door to door. Interpreting & translation services via 24/7 Hotline Culturally prepare your property, store & or restaurant for the Chinese traveler

TPD registered Acquirers Travel Payments Direct Stand Alone or Integrated processing of domestic and International MasterCard, Visa, Discover, AMEX, JCB, UnionPay, and 122 types of localized payments Multicurrency presented in native currency, settled in dollars in two business days Every solution is Level I PCI and EMV Certified Elavon Card Present Retail, Restaurant and Mobile 1 Trillion dollars in UnionPay processed 600,000 total merchants Planet Payment Ecommerce & Multicurrency 22 Countries Publicly Traded on NASDAQ

For more information Steve Gent (207) Peter Thiemann (404)