G040: Lecture 14 Digital Signage Briefing Notes Mr C Johnston ICT Teacher

Session Objectives Understand what digital signage is Understand common components of digital signage

Digital Signage Overview Digital signage is an electronic display which shows information and advertisements and other messages, They are normally changing messages which are displayed on screens in public places for example shopping centres, shops and pubs, They will be media rich attract the audiences attention and effectively deliver their messages, The display content should motivate the audience as well as communicate so the design, layout and wording of your digital signage content are crucial to optimise the results and value to achieve from your digital display.

Examples (1) Use digital signage to tell members about timetable and facilities at health clubs and leisure centres... Keep students informed and entertained with digital signage tailored to suit education...

Examples (2) Retail digital signage is a great way to promote menus, events and special offers to customers Professional digital signage solutions for the local government sector...

Developing your brochure Read Task B, Part 8 of the assignment and produce quality digital signage which will be displayed in Aim for 6-8 quality scenes, which automatically change and continually loop Purpose – To advertise holidays, informed customers of special offers and other holiday information Audience – Fly-A-Way Travel customers who are in store Follow the communication cycle again. Draft VersionsCommentaryFinal VersionPlan

Possible Content Special offers Videos of different destinations showing: Accommodation Food Facilities Entertainment Travel advice Exchange rates Weather details

Hints and Tips Visit other travel agents (holiday hypermarket) and see if they have digital signage – if so what ideas does it generate?? Look at the example which are on my website – these are professional products however get ideas from them, Think about house style, Think about layout, You need to include a range of graphics and other media from many sources, Include sensible thought out content, Don’t make content up – borrow and adapt from the internet, Setup a master page to ensure each scene looks consistent – what is the common content which will appear on each scene, Use the tutorials on my website to add features to your slides which you may not be familiar with, Build up your bibliography as you go along and reference sources properly, Include any source materials and show how they have been adapted within your commentary,