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W HAT ARE THE B ENEFITS OF S OCIAL M EDIA ? Reach Engagement Share Ideas & Goals Behind-the-Scenes Turn Digital Followers into Votes Analytics And So Much More Social Media in Action in Some of the political Campaign

Social media helps politicians more effectively reach large numbers of voters in a short amount of time. “In the local scene, you cannot just ignore the impact of social media because the number of social media users usually surpass[es] the number or the margin of your victory,” Social Media Reach :- FacebookTwitterLinked inYoutubeFlickerGoogle +

Unlike television, radio, and direct mailers, social media allows politicians to actively engage with their potential voters. Engagement of Social Media :-

Social media allows politicians to share their beliefs, goals, and accomplishments directly with voters, making them feel more directly involved with the campaign. Share Ideas & Goals :-

Social media allows politicians to give their supporters a behind-the-scenes view of their campaign. Behind-the-Scenes :-

It is one thing to build a large, digital following. It is another to turn those followers into votes. Turn Digital Followers into Votes :-

Bulk smsBulk mailsVoice sms Wattsapp Advertising Some other Tools Of Social Media

Social media allows political campaigns to more easily track engagement. “We now track every mention of a Senator, House Representative, or Governor,” said Zachary Green, CEO of 140Elect. Analytics

S OCIAL M EDIA IN A CTION IN THE L AST P RESIDENTIAL C AMPAIGN : O BAMA VS. R OMNEY During his last Presidential campaign, President Barack Obama fully embraced the social media movement, gathering followers through Facebook, YouTube and Twitter. Here is how the President’s social media efforts stacked up to his challenger, Mitt Romney. Barack ObamaMitt Romney Twitter20,420,000+ Followers 1,225,000+ Followers Facebook29,101,000+7,993,000+ Youtube233,000+21,000+ Printerest42, ,000+ Instagram1.4 million +38,000+

Narendra ModiRahul Gandhi Twitter 5.19 million followers K followers. Facebook followers followers Youtube171,230 + followers61,556 + followers Printerest followers35 + followers Instagram13,347 + followers followers Social Media in Action in the Last Lok Sabha Campaign: Narendra Modi vs. Rahul Gandhi

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