Real-World Business User Stories Draft B2B2X Business Scenario <Presentation Title> <Presenter Name>, <Title>, <Company> Real-World Business User Stories

Problem Statement What was the specific Business Problem that you were addressing? This should be phrased as… As a ……………, I need to……… so that I can ………. To do this I need to….. (defines Success Criteria). A separate Problem Statement may be provided for each Use Case Participant. ….

Value Proposition …. Include a Diagram showing the Business Model and/or Complete Business Canvas on next slide? Possibility to reuse TR 211 / online partnering guide approach with description of key participants & interactions

Business Canvas Use a Business Canvas to detail the Business Model Key Partners Customer Segments Customer Relationships Channels Value Proposition Key Resources Key Activities Revenue Streams Cost Structure For whom are we creating value? Who are our most important customers? Mass Market Niche Market Segmented Diversified Multi-sided Platform What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? Examples Personal assistance, Dedicated Personal Assistance, Self-Service, Automated Services, Communities, Co-creation Through which Channels do our Customer Segments want to be reached? How are our Channels integrated? How are we reaching them now? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? Channel phases 1. Awareness - How do we raise awareness about our company’s products and services? 2. Evaluation - How do we help customers evaluate our organization’s Value Proposition? 3. Purchase - How do we allow customers to purchase specific products and services? 4. Delivery - How do we deliver a Value Proposition to customers? 5. After sales - How do we provide post-purchase customer support? Which one of our customer’s problems are we What value do we deliver to the customer? helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? Characteristics Newness Performance Customization “Getting the Job Done” Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Categories Production Problem Solving Platform/Network What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Types of Resources Physical Intellectual (brand patents, copyrights, data) Human Financial Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? Motivations for Partnerships Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Is your Business More; Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven (focused on value creation, premium value proposition) Sample Characteristics Fixed Costs (salaries, rents, utilities) Variable costs Economies of scale Economies of scope For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Types Asset sale, Usage fee Subscription Fees Licensing, Brokerage fees Advertising Fixed Pricing List Price Product feature dependent Customer segment dependent Volume dependent Dynamic Pricing Negotiation (bargaining) Yield Management Real-time-Market Use a Business Canvas to detail the Business Model

Key Participants …. Who were the key participants and their roles? This maybe redundant if sufficient detail is provided on the Key Business Canvas

Partnering Model …. What partnering model was agreed? This should use the models defined in the Partnering Guide – TR211

Use Case Walkthrough … Provide a High Level visual walkthrough to the Use Case. <Examples to be provided>

B2B2X Service Provider Perspective …. How did this use case differ from other projects?

B2B2X Partner Perspective …. How did this use case differ from other projects?

B2B2X Perspective The point of view of the end user of TM Forum Frameworx, the final partner in the chain. E.g. Development Company, OTT Service Provider, etc. …. Any Open enablement API’s or like API’s to enable the application, e.g. like carrier billing? Or Host the application? High level description of the most important technical details

TM Forum Components Used How were key ODE components used? e.g. DSRA, Metrics, API’s, Partnering Model, Touch Points, Etc…. Include Additional Slides as needed

DSRA information Development Channels / Marketplace / Store Download / Utilization Service APIs Catalog Apps Catalog Consumption Service Composition/Orchestration Management Exposure API Broker/Platform (Functional and Management API) Federated Identity Management Federated Profile Management Analytics Discovery Configuration & Activation Assurance & Traceability Charging Invoicing Catalog Lifecycle Mgmt & Federation Onboarding Service Deployment Service Domain (Public Cloud) Service Domain (IaaS / PaaS) Service Domain (Private Cloud) Service Domain (CaaS / NaaS) Implementation Any platform that intends to form part of future digital ecosystems should implement both the best practices and support some new “platform services”. See the list on the Catalyst Positioning versus DSRA slide, with more information available in: Introductory Guide to the DSRA IG1126 DSRA Guide CaaS: Communication as a Service; Iaas: Infrastructure as a Service; NaaS: Network as a Service; PaaS: Platform as a Service v1.0

Catalyst Positioning versus DSRA Ask to Catalyst teams: We welcome any feedback on the DSRA documents (see DSRA information slide) Please indicate which Platform Services are relevant for your catalyst: which Platform Services do you use and consume do this by filling out the table hereinafter Platform Service Name In scope (Y/N) Comment Federated Identity Mgmt Federated Profile Mgmt Analytics Discovery Configuration & Activation Assurance & Traceability Charging Invoicing Catalog Lifecycle Mgmt & Federation Onboarding v1.1

Metrics Which existing Metrics were used? Were any new Metrics identified?

Benefits of Using TM Forum Assets …. What were the benefits of using the TM Forum Framework components and standards?

Lessons Learned …… What did the participants learn? Positives? Negatives? Recommendations?