PARTNERSHIP FUNDING PROGRAM Kawarthas Northumberland

Partnership Funding FACTS ∞RTO8 is eligible to receive $114,000 in partnership funding for the current fiscal year ∞Approved projects will be 50% matched by the Ministry of Tourism, Culture & Sport ∞Objective is to promote partnerships within the region and cross-regionally that will result in increased tourism visitation and spending ∞Projects must be completed by March 31, 2016

Partnership Funding FACTS ∞The funding program has been renewed in with no significant changes ∞Applications for can be submitted now until May 8, 2015 ∞“Partnership” is defined as the agreement of RTO8 to work with one or more entities on a specific project in support of the Kawarthas Northumberland Business & Marketing Plans ∞RTO8 is the project lead and the partner contributions “flow into” the RTO – they do not “flow through” to the partners. ∞Funds are only available to partners that are able to provide matching funds prior to project start

To apply for Partnership Funding you must: ∞Be a legal entity ∞Be able to write a cheque to RTO8 for the Partners’ contribution prior to project commencement ∞Be located within the geographical boundaries of the City of Kawartha Lakes, City and County of Peterborough and County of Northumberland ∞Provide proof of Commercial General Liability Insurance

To apply for Partnership Funding you will need to: ∞complete the application form ∞provide a detailed workplan for the project ∞provide a budget for the project

WHO can apply? ∞Destination Marketing Organizations ∞Municipal Tourism Organizations ∞BIA’s ∞Festivals and Events ∞Tourism Enterprises and Businesses (as individual organizations or as a consortium) such as Arts & Culture, Heritage, Agri-Culinary, Sports, Meetings & Conventions, etc.

Things to consider before applying: ∞Have you discussed your proposal with your local Tourism Authority (DMO, local Tourism Office, or Chamber of Commerce?) ∞Will your event/project result in bringing tourists from outside the Region in for an overnight stay? ∞Are you able to measure the increase in overnight stays and visitation? 1 of 2

Things to consider before applying: ∞Do you have insurance to cover the financial management of the event/project? (you will be expected to ensure that RTO8 is listed as one of the entities covered in the policy) ∞Have you applied for or received other grants, sponsorships, funding for this event/project? (if so, you will need to disclose them) 2 of 2

Disclosure of other Funding: ∞All applications require full disclosure of other funding granted to this initiative ∞Partners are not able to piggy-back or leverage other Ontario grants to access Partnership Funds (e.g. Celebrate Ontario, TIPP, TEMP, EODF, TDF grants)

PREVIOUSLY-FUNDED PROJECTS Kawarthas Northumberland

Literary Destination: Develop new tourism asset and enhance cultural experience. Increase visitation to the region and greater average visitor spending. Build visitation opportunities through shoulder seasons.

Partners: Kawartha Trans Canada Trail, Municipality of Trent Hills, Eastern Ontario Trails Alliance and Peterborough-Hastings Trans Canada Trail Association Wayfinding System on the Trans Canada Trail: Provide high-quality trail user experience in Kawarthas Northumberland. Opportunity for trails users to get off the trail accessing ammenities and attractions. Build visitation opportunities throughout the year.

Wildfire Invitational CPGA Tour: National media coverage for Peterborough & Kawarthas and region valued at $1.2M. Economic impact generated $700,000 plus. Prestigious sporting event garnering incremental and new spectators.

Types of projects funded in the past: ∞Marketing campaign aimed at a particular priority group (e.g. Globus & 4th Line Theatre, Golden Beach Resort) ∞Expansion/improvement of already-developed product (i.e., Trail Signage) ∞Promotion and execution costs association with a signature event (e.g. PolarFest, Under the Lock Festival)

THE NITTY-GRITTY DETAILS Kawarthas Northumberland

What is RTO8 looking for? ∞Is it cross-regional? ∞Does it bring outside visitors to the Region for overnight stays? ∞Can the economic impact be measured (i.e. increase in room-nights, dollars spent)? ∞Does it align with RTO8 priorities sectors for – Performing Arts, Visual Arts, Fishing/Angling, Culinary? ∞Is there a strong and multi-faceted partnership supporting the delivery of the project? Is the DMO supportive of the project?

What is MTCS looking for? ∞Is there a solid rationale/ need for this project in the region? ∞increase visitor spending, increase visitation, increase investment or improve customer experiences ∞build the capacity of the tourism industry ∞local or regional priority identified through a planning process (e.g. Destination Development, Premier-ranked Tourist Destinations Framework, regional strategic plan, public consultations) ∞economic benefit ∞is there strong market demand or evidence of future demand for this project?

What is MTCS looking for? ∞Does this project target core Ontario, U.S. markets or international markets identified by the Ontario Tourism Marketing Partnership Corporation in its segmentation research and marketing plans? ∞Are there defined project stages and milestones? ∞Are there defined key activities? ∞Are there defined RTO and partner roles based on the key activities? ∞Are there S.M.A.R.T performance measures? ∞Is the RTO the project manager/lead? ∞Is there a plan for acknowledgements/recognition?

What is eligible? ∞Marketing costs – print, digital, social media campaigns ∞Rental or creation of non-fixed assets – e.g. tent rentals, materials to animate or advertise, removable signage ∞Cost of hiring security or speakers/experts ∞Supplies needed to conduct the specific event/project

What is not eligible? ∞Salaries or percentage of salaries ∞Purchase of equipment required for regular business operations ∞Grants and flow-through to other organizations ∞Charitable fundraising ∞Donations to political parties or lobby groups ∞Capital expenses ∞Prize money ∞In-kind donations ∞Expenses that do not relate directly to the delivery of the initiative ∞Funding from Ontario government programs ∞Funds used for advocacy work, fundraising, hiring a lobbyist ∞Funds given to other organizations for operational funding, i.e. salaries and wages

How the money flows: ∞Once approved, RTO8 and the Partners enter into a contract for the delivery of the project and release of funds. ∞Once the contract is signed, RTO8 will invoice the Partners for their contributions. ∞RTO8 will pay ALL suppliers’ invoices directly. ∞All invoices must be addressed to: Regional Tourism Office 8 (RTO8) 175 George St. N Peterborough, ON K9J 3G6 ∞No invoices will be paid before RTO8 receives payment from the Partners (100% for single-source, 80% for multi-faceted partnerships)

Acknowledgement: Partners must acknowledge the provision of funds on all materials produced: ∞Brochures, Flyers, Ads ∞Video Credits, Banners ∞Press releases, etc.

S.M.A.R.T. Performance Measures ∞S=Specific ∞M=Measureable ∞A=Attainable ∞R=Relevant ∞T=Timely

Detailed Workplan ∞Who is doing what, when ∞Covers every stage of the initiative ∞No generic blanks ∞Specifics in the Marketing/Communications plan: digital/social vs. traditional which vehicles or publications when will the ads appear when will the campaign start/end

Detailed Budget ∞No generic blanks ∞Be specific (who, what, when and how much) ∞Include HST in estimates ∞Once set and approved, any changes to the budget require RTO 8 AND Ministry approval ∞Disclose all In-Kind donations and grants in Budget form ∞Attached Marketing Plan if large portion to go to advertising

Procurement Policy ∞The intent of a good tendering process is to ensure: Value for money The receipt of appropriate services; and The use of a transparent competitive process to identify the best person/organization to deliver the services/supplies required ∞Three written quotes (minimum) required when the purchase price exceeds $5,000 (unless the applicant can demonstrate that the supplies, equipment or services are specialised and not readily available.)

Reporting Requirements ∞Due 30 days after completion of project ∞Report to address the: use of funds performance measures outcomes achieved ∞Include hard and electronic copies of all materials produced including printed material, ads, photos, videos, etc.

Other Sources of Funding /Funding.asp

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