Matt Hundhammer April 2015 PLAN-DO-CHECK-ACT

BUILDING THE NECESSARY HYPE Why listen to me? Creating value Position to succeed Dig in Matt Hundhammer April 2015

WHY LISTEN TO ME? September 2013 – February 2015 Raised $20,000 from corporate sponsors to support a grassroots mobile workshop tour of North America west (‘13-14 & ‘14-15) Increased social media followings ⇒ Twitter: 247% | FB: 92% | Instagram: 520% Grew Direct from 1,500 – 8000 subscribers Wrote small business growth and relocation grant ⇒ $20,000 Executed social media, PR, and brand strategy for 2014 Kickstarter campaign ⇒ 177% of funding goal reached ($30,000 raised) Launched and sold-in new product at industry tradeshow (SIA 2015) Composed and managed contracts for tiered team of athletes and influencers Equity lost 0%

CURRENT WORK

 Determine your strong value proposition  Create a vision  Make a plan  Product  Brand  Demographics  Social Media  Influencers  Partnerships  Execute  Evaluate  Repeat CREATE VALUE

POSITION TO SUCCEED With your ducks in a row, it’s time to SET THE STAGE, GRAB THE MIKE and BELT IT OUT Facilitate FREQUENT, AUTHENTIC, EMOTIONAL BRAND INTERACTIONS TO FIT COMPANY CAMPAIGNS i.e. crowdfunding Create ENGAGEMENT THROUGH DIGITIAL and FACE-TO-FACE marketing strategies Through INFLUENCER MARKETING, STRATEGIC BRAND POSITIONING, SOCIAL MEDIA, PR, CONTENT CREATION AND GOAL SETTING capacities notoriety and trust are built

CAMPAIGN VIDEO

Presentation by: Matt Hundhammer TW/IG TIME TO DIG IN!