Larry Moneta, Ed.D, Vice President for Student Affairs, Duke University The Business of Student Affairs Presentation to the Student Affairs Staff of Northern Illinois University

What are the ‘Businesses’ of Student Affairs 4 Health Services 4 Housing and Residence Life 4 Career Services 4 Student Activities 4 Cultural Centers 4 Religious Life 4 Counseling Services 4 Recreation and Athletics 4 Community Services 4 Judicial Affairs 4 Orientation 4 Crisis Response

Other Student Affairs Businesses 4 Golf Courses (Maryland) 4 Parking and Transportation (Indiana) 4 Enrollment Management 4 Public Safety and Police 4 Alumni Affairs 4 Bookstores 4 Dining Services 4 Other ‘Auxiliary’ Services

Key ‘Business’ Questions:  What is higher education’s responsibility regarding delivery of these services?  What governs the scope and method for delivery of these services?  How should these services be paid for?

What Makes Student Affairs a Business? 4 Human Resources 4 Budget and Financial Issues 4 Real Estate and Property Management 4 Public Relations and Branding 4 Technology 4 Consumer Issues 4 Accountability and Assessment 4 Risk Analysis

Human Resources 4 Staffing Needs and Hiring Complexities 4 Competencies 4 Organizational Models 4 Performance Appraisal 4 Compensation Structures and Market Considerations 4 Staff Development

Budget and Financial Issues 4 Capital and Operating Budgets 4 Auxiliary Fee Budgets & Revenue Generation 4 Modeling and Projections 4 Cost Containment 4 Third Party Funding 4 Corporate, Foundation and Individual Fund Raising

Real Estate and Property Management 4 Facilities Support 4 Deferred Maintenance and Capital Needs 4 Development Partnerships 4 Acquisitions and Dispositions 4 Bond Ratings and Cost of Capital

P.R. and Communications 4 ‘Branding’ and Name Recognition 4 Trademarks and Registration 4 Information Dissemination 4 Imagery 4 Press Relations

Technology 4 Web Presence and On- Line Business Processes 4 Desktop Standards and Platforms 4 Enterprise, Specialized and ‘Home Grown’ Applications 4 Cell Phones, PDAs and Other Devices 4 Portals 4 Competencies and Training Consequences 4 Cost Implications

Consumer Issues 4 Consumer Vs. Learner Tensions 4 External Market Challenges 4 24 x 7, Anytime, Anywhere

Accountability and Assessment 4 Spelling Commission Report 4 Evidence Based Management 4 Specific Value Added of Student Affairs Work

Risk Assessment 4 Threats to Life 4 Business Continuity 4 Fiduciary Responsibilities 4 Property Loss 4 Reputational Risks

Managing Student Affairs Requires Broad Array of Skills 4 Capacity to See and Interpret the “Big Picture” 4 Resource Allocation and Deployment Competencies (Human, Financial, Technological, etc.) 4 Determination of Best Operating Practices (Outsourcing, Self Op, Hybrid Models) 4 All Within the Educational and Developmental Context of Student Affairs Work