IAMAI 9th Marketing Conclave ’13 Special Address: Vishwanath Alluri, Founder and Executive chairman, IMImobile

The new wave of technology 2 Previous Generation Technology Current Trend of Technology Computing, Enterprise Cloud, Mobile, Social

3 Forecasting box office revenue

4 Young Americans turn away from driving

5 Consumerization of IT

CIO? 6 Does the company CIO have a future?

The “new” marketing mix 7 Enablers Location, Profile, Opt-in, Payments, Loyalty, coupons Customer Lifecycle Inform, Transact, Engage, Acquire, Retain, Serve Devices Smartphones, Tablets, Smart TVs Channels SMS, USSD, , Social, In App, Mobile Web, IVR

The challenge today 8 Enablers Location, Profile. Opt-in, Payments, Loyalty, coupons Customer Life Cycle Inform, Transact, Engage, Acquire, Retain, Serve Devices Smartphones, Tablets, Smart TVs Channels SMS, USSD, , Social, In App, Mobile Web, IVR FRAGMENTATION

The need of the hour 9 Enablers Location, Profile. Opt-in, Payments, Loyalty, coupons Customer Life Cycle Inform, Transact, Engage, Acquire, Retain, Serve Devices Smartphones, Tablets, Smart TVs Channels SMS, USSD, , Social, In App, Mobile Web, IVR UNIFIED PLATFORM

IMImobile OPENHOUSE 10 OPENHOUSE is designed for SMEs and large enterprises to create innovative mobile engagement and employee productivity solutions. OPENHOUSE is a secure, cloud-based platform that makes it simple to access and deploy telecommunication APIs. 1.Ready-to-use applications Customer engagement across mobile and social channels 2.APIs Standards compliant APIs exposing telecom network capabilities 3.Extensible Easy on-boarding of new APIs and applications Cloud Social Mobile

Thank you 11 Vishwanath Alluri Founder & Executive Chairman, IMImobile